Kevin Toohig Qualified Advertising Specialties - PowerPoint PPT Presentation

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Kevin Toohig Qualified Advertising Specialties

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Kevin Toohig is National Sales Director.Today there are many modes of communication, beginning with the most basic and rudimentary means of word-of-mouth to advertising on the Internet. With so many options in advertising, from the traditional newspapers and magazines to radios and television to the modern phenomenon of the Internet and SMS advertising, how does one know what is best for the product? How should one advertise, in order that the message stands out and reaches the target market? To address needs such as these, there are professional advertising agencies. – PowerPoint PPT presentation

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Title: Kevin Toohig Qualified Advertising Specialties


1
Kevin Toohig Qualified Advertising Specialties
  • Kevin Toohig is National Sales Director.Today
    there are many modes of communication, beginning
    with the most basic and rudimentary means of
    word-of-mouth to advertising on the Internet.
    With so many options in advertising, from the
    traditional newspapers and magazines to radios
    and television to the modern phenomenon of the
    Internet and SMS advertising, how does one know
    what is best for the product? How should one
    advertise, in order that the message stands out
    and reaches the target market? To address needs
    such as these, there are professional advertising
    agencies.
  • Kevin Toohig Professional advertising are
    external companies that provide for the marketing
    and advertising needs of other businesses and
    organizations. Advertising agencies offer a full
    range of advertising services like advice based
    on market studies, popular culture, trends and
    advanced sales techniques. Because they are
    independent, they can be objective about a
    client's business needs.
  • What any professional advertising company would
    do for a product is to begin by basically
    understanding the product, its unique selling
    proposition (USP) and the kind of people it is
    meant for. After this, the media in which it
    should be advertised is decided. Then the
    creative team of the agency conceptualises the
    message and designs the advertisement.
  • Advertising Specialty Distributors sell and
    market the products of various manufacturers.
    These distributors cater to the needs of the
    people by making the finished Advertising
    Specialty products available. Advertising
    Specialty distributors are also known as
    promotional product distributors. If you are a
    new Advertising Specialty products manufacturer
    then the Internet is the best place to look for
    distributors.

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  • Now a days, the majority of Advertising Specialty
    manufacturers are in the business of distribution
    as well. These companies don't want to hire any
    middlemen or distributors to sell their products
    they prefer direct contact with the market. They
    generally manage the orders from large corporate
    houses along with the smaller businesses. Apart
    from distributing they also provide services like
    designing, imprinting and communication.
  • Generally, major Advertising Specialty
    Distributors contract with the companies who are
    either manufacturers or consumers. While looking
    for an Advertising Specialty Distributor, always
    look into its track record of the market
    coverage. This means its range of covering the
    market and people. If the shop is centrally
    located or in an industrial area, that
    distributor will generally have an edge over his
    rivals. Their main aim is to secure product
    acceptance and maximum market coverage.
  • Advertising Specialty products are more popular
    than ever there are 15,000 to 20,000
    distributors in the U.S. market alone. So if
    you're new to the market or an old player who
    desires to make a mark, then try to go in for a
    big and established Advertising Specialty
    Distributor, who can take your product places.
    But make sure the chosen distributor fulfills all
    your requirements .Kevin Toohig professional
    Sales Director for internet Sales. To know more
    about Kevin Toohig please visit here
    http//lennonapparel.com
  •  
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