Is Brand Protection Moving into a New Era?

1
Is Brand Protection Moving into a New Era?
As brand theft and fraud has become more
prevalent, it is becoming increasingly important
to maintain a watchful eye over Brand Protection
and Counterfeiting issues.
2
As many global companies move into the new
financial year and with economies starting to
move in the right direction, people are starting
to have that feel good factor and want to spend a
little more of their disposable income.
There are so many places people can buy things
from. Many items can be purchased for a lot less
money on the internet.
3
Who is the Victim?

• The original brand owner or the person who
  purchased the item?

The consumers who have purchased the product at
a low price may or may not know the product is a
fake but even so they perceive it as value for
money. The poor quality affects consumers, as
they are very unlikely to receive a refund. The
brand owner, not only loses in terms of revenue
by missing out on sales and marketing effort but
also their reputation that is being affected, due
to substandard quality of the counterfeit
products. The governments and other statutory
revenue gathering organisations are losing
revenue on VAT and other equivalent purchase tax.
This ultimately means, we are all losing money
due to counterfeit crime.
4
What Damage Does it Cause?

• Health Hazards Counterfeits are often made using
  low quality materials that can pose potential
  health hazards to the consumers.
• Loss of Money The brand owner has to face
  reputation and monetary damages. Counterfeiters
  do not pay customs duties and tax revenues which
  incurs loss to the government. And sometimes the
  customers are not aware that the product is not
  original, and has to compromise on quality by
  paying the same price as that of the original.
• Supports Child Labour To save money
  counterfeiters pay less wages to its workers and
  often use forced or child labour.
• Supports Organized Crime Counterfeiting has been
  linked to funding terrorist activities and other
  organised criminal activities.
• It is Illegal In most countries, counterfeiting
  is punishable by criminal laws as well as civil
  laws. Purchasing counterfeit goods can also put
  the buyer at risk.

5
Where Does the Money Go?

• Global Organised Crime gangs are very much at the
  forefront and they are exactly as the description
  suggests Organised. The biggest issue
  potentially is where do the revenues from their
  illicit sales go? Well, no doubt into the crime
  bosses accounts but now there is a connection
  being made between this type of activity and
  terrorism.

6
How Do We Tackle the Counterfeiting Issue?
It is fair to say that it is an issue that will
never be eradicated but it can certainly be
reduced.
7
So is Brand Protection worth the fuss? Probably a
Brand Protection Software can help you handle it
without hassle.