Best SEO Practices

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1 Whenever possible, use a single domain sub
domain

• That's not to say it can't work, and if a sub
  domain is the only way you can set up a blog or
  produce the content you need, then it's better
  than nothing. But your blog is far more likely to
  perform well in the rankings and to help the rest
  of your site's content perform well if it's all
  together on one sub and root domain.

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2 The more readable by human beings, the better

• It should come as no surprise that the easier a
  URL is to read for humans, the better it is for
  search engines. Accessibility has always been a
  part of SEO, but never more so than today, when
  engines can leverage advanced user and usage data
  signals to determine what people are engaging
  with vs. not.

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3 Keywords in URLs still a good thing

• First, keywords in the URL help indicate to those
  who see your URL on social media, in an email, or
  as they hover on a link to click that they're
  getting what they want and expect, as shown in
  the Metafilter

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4 Multiple URLs serving the same content?
Canonicalize 'em!

• Duplicate content isn't really a search engine
  penalty (at least, not until/unless you start
  duplicating at very large scales), but it can
  cause a split of ranking signals that can harm
  your search traffic potential. If Page A has some
  quantity of ranking ability and its duplicate,
  Page A2, has a similar quantity of ranking
  ability, by canonicalizing them, Page A can have
  a better chance to rank and earn visits.

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5 Shorter gt longer

• Shorter URLs are, generally speaking, preferable.
  You don't need to take this to the extreme, and
  if your URL is already less than 50-60
  characters, don't worry about it at all. But if
  you have URLs pushing 100 characters, there's
  probably an opportunity to rewrite them and gain
  value.

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