Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Solutions - Bonwic

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(No Transcript)
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Know Digital Marketing Strategy 2015 Step by
StepBy Bonwic.com
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Who is Bonwic What They do?

• Bonwic is a complete digital marketing company
  offering services in digital promotion and
  branding.
• It helps its customers to have better brand
  engagement and messaging via web.
• In todays world of internet consumers can now be
  very selective about which brands they choose to
  interact with.
• This platform has the ability to communicate
  customers thoughts and feelings globally.

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Digital Marketing Overview
What Is digital marketing?
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Benefits of using digital marketing?
What does digital marketing consist of?
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1. Digital Marketing Overview -

• What is digital marketing?
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  Digital
  marketing has become one of the most crucial and
  necessary mediums of marketing as it makes a
  strong impression on the viewers mind. And
  needless to mention that its a value for money
  marketing solution. But to achieve an effective
  marketing solution, you need to have a bang- on
  idea and the concept. Along with the
  communication being crisp, unique and innovative,
  such that it instantly grabs attention.

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2. 10 Benefits of using digital marketing?

• 1) Driving new enquiries, sales and customers
• 2) Get ahead of your competitors
• 3) Your website showcases your business
  capabilities
• 4) Build a great reputation for your business
• 5) Digital marketing saves your money as well as
  time
• 6) It connects you with the mobile consumer
• 7) It helps generate higher revenues
• 8) It delivers higher ROI from your campaigns
• 9) It connects you with consumers on the internet
• 10) It generates higher conversion rates

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3. What does digital marketing consist of?

• Key
  Components

Website Design (Responsive) Website Development
Social Media Marketing Search Engine
Optimization Search Engine Marketing Online
Advertising(banner adds) E-learning tools E-Mail
Marketing Affiliate marketing Pay Per Click
(PPC) Content Marketing Online Reputation
Management(ORM)
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Digital Marketing Overview -What is Responsive
Web Design?

• Responsive design is a web design and development
  technique that creates a site or system that
  reacts to the size of a users screen. Responsive
  design will optimise a users browsing experience
  by creating a flexible and responsive web page,
  optimised for the device that is accessing it.

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Advantages of Responsive Web Design

• Higher Ranks in Google (SEO)
• Increased Sales and Revenue
• Great User Experience
• Save time using analytics
• Save money on mobile development
• No more duplicate content penalties
• Enhanced offline browsing experience
• Staying ahead of competition
• Staying in business
• The Cool Factor

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Digital Marketing Overview -Website Development

• A website is the first step which the
  customer takes towards knowing a brand. Website
  Development has become an integral part of
  Digital Marketing and a necessity for every
  brand, whether its small or big.

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Digital Marketing Overview - Benefits of using
social media marketing

• Increased Brand Recognition
• Improved Brand Loyalty
• Higher Conversion Rates
• Increase Sales
• Distribute Content
• Improve Customer Service
• Social Media Can Impact Your Organic Search
  Results
• You Can Provide Value With Social Media
• High Return on Investment (ROI)
• Content Remarketing
• Develop New Business Leads
• Real-time sales support
• Increased Web Traffic
• Grow Your Follower / Fan Base

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Digital Marketing Overview - Benefits of using
Search Engine Optimization

• FREE TARGETED TRAFFIC
• The Results Are Low Cost
• Increase in Traffic
• Improve Brand Credibility
• Demand Driven
• Forces Your Business to Produce Content
• SEO can Help You Achieve Your Business Goals
• SEO Attracts PR
• You Can Expand an Existing Business
• You Cultivate Networking Relationships
• Better ROI
• Brand Awareness
• Global Reach

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Digital Marketing Overview - Benefits of using
Search Engine Marketing

• SEM grabs the attention of your audience at the
  right time.
• Its easy and quick to implement.
• Its measurable.
• It helps raise brand awareness.
• Immediate Traffic

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Digital Marketing Overview - Benefits of Using
Online Advertisement(Banner Ads)

• It completes your branding circle.
• Avoid expensive long term contracts.
• Capturing the market through remarketing/retargeti
  ng.
• Look like a big fish and gain trust.
• Benefit from Geo-targeting.
• Entice your target by knowing their interests.
• Get the ads featured on relevant sites.
• Use complete transparency to your advantage.
• Take advantage of A/B split testing.
• Enjoy lower marketing cost.

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Digital Marketing Overview - Benefits of Using
E-learning Tools

• Elearning can reduce the costs of education.
• Large and small corporations can save money when
  they use elearning programs.
• Using elearning can increase productivity.
• Self-paced learning maximizes learning retention.
• ELearning is entertaining (most of the time).
• The flexibility of elearning courses allows you
  to learn when its optimal.
• ELearning is accessible to people of all ages and
  experiences.
• Elearning can companies the edge in their field.

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Digital Marketing Overview - Benefits of Using
E-Mail Marketing

• Its Easy to Track
• Generate Repeat Sales
• Increase Your Sales Conversion
• Up-sell and Cross-sell Products Services
• Gain Valuable Feedback from Your Visitors
• Drive Web Users to Make Offline Purchases
• Strengthen relationship with Customers
• Build your brand
• Reach people on any device
• Increase website traffic
• Grow your audience
• Increase your value
• Attract new clients
• Improve visibility

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Digital Marketing Overview - Benefits of Using
E-Mail Marketing

• Broader Market
• Repeated Customers Recommendations
• No Additional Cost for Advertising
• Timetable Flexibility
• Very Low Cost of Initial Investment
• Very Little Risk
• Minimum Operating Costs
• No Limit In Profits The Sky is the Only Limit
• Making Money as you Sleep
• Recurring Income for Years
• No Customer Service
• World Wide Web Largest Market

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Digital Marketing Overview - Benefits of Using
Pay Per Click(PPC)

• Instant results
• You set your budget to control costs.
• You only pay when an interested person clicks.
• PPC can show results very quickly.
• PPC data can inform your other marketing
  channels.
• Share Keyword Data
• Integrate E-Commerce Feeds into AdWords Results
• Use Site Search Data to Inform PPC Keywords
• Test Strategic Organic Keywords with PPC

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Digital Marketing Overview - Benefits of Using
Content Marketing

• Improve Search Engine Result Search
• Generate Online Leads
• Promote Integrated Marketing
• Develops lasting relationships with your audience
• Improves brand awareness and recognition
• Creates loyalty and trust, with both your current
  customers and prospects
• Helps you to build authority and credibility
• Positions your business as an expert in your
  industry
• Generates traffic to your site to improve lead
  generation
• Opens a channel of communication through social
  shares and comments
• Helps your customer move through the purchase
  decision more quickly
• Provides value with no strings attached

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Digital Marketing Overview - Benefits of Using
Online Reputation Management

• Improve satisfaction of customers by gaining
  feedback about the pros and cons of products and
  services.
• Increase positive feedback of brand by initiating
  opportunities to discuss and listen with
  consumers.
• Develop valuable insights regarding the
  competition and be knowledgeable about the
  perception of customers about their products and
  services.
• Sustain value of shareholder by reducing risk by
  being alert to opinions and feedback about the
  business.
• Boost more effective public relations by knowing
  who the real influencers are.
• Integrate the relationship between traditional
  forms of online media with user generated
  content.
• Create early warning signals for proactive Public
  Relations Develop creative yet affordable
  marketing strategies for reaching out to
  potential clients.
• Minimize internal costs by employing services
  that save money, effort, and time.
• Identify loopholes for products and services that
  can be developed for niche markets that are
  profitable.

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