The Benefits of labelling your product

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(No Transcript)
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• Its easy to underestimate the importance of
  product labels. With so many different products,
  brand names, and information available to us, we
  often take labels for granted. But product labels
  serve an incredibly important purpose, and can
  help a product or company stand out from the
  competition.

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• There are many different types of labels, and
  each one of them serves a specific purpose.
  Depending on the product, the types of labels
  that can be used include
• Brand information/logo
• Instructions for usage/operation
• Nutritional/health information
• Basic product information
• Safety warnings
• Contact info
• And more

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• One of the most important functions that product
  labels serve is generating an easily identifiable
  marker that establishes the brand of the company
  creating the product. When consumers trust a
  certain brand, they are more likely to buy
  products associated with it. Labels are an easy
  way to help consumers associate a business
  products with its brand.

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• Using labels for branding isnt just a tactic for
  large corporations, either. Smaller companies can
  establish a brand image with consumers through
  private labeling, i.e., the marketing and
  retailing of products under their own personal
  brand. Small businesses that use private labeling
  are able to better establish an identity with
  consumers, and to better compete with larger
  rivals.

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• How effective is private labeling? During the
  recession of the 1980s, many consumers abandoned
  more expensive brand products in favor of less
  expensive generic (or privately labeled)
  products. When the economy rebounded in the 90s,
  many of the consumers who had originally turned
  to privately labeled products out of economic
  necessity continued to buy those products out of
  brand loyalty even after their economic status
  improved.1

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• The use of labels goes well beyond just
  establishing a brand identity. Labels can also be
  used to give a products users helpful
  information that makes it easier for them to
  begin using a product, making them more likely to
  purchase it.

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• Some of the products that can use labels to
  provide essential information include
• Food products Labels can include nutritional
  info, expiration dates, preparation instructions,
  etc.
• Machinery/equipment Operational instructions
  and safety information can be included via label
  for easy access/understanding.
• Health products Does your business make a
  product with certain health benefits? Let
  consumers know with a conveniently placed label!

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• In addition to the many uses for labels, there
  are many different types of labels, as well.
  These include
• Aluminum nametags/plates
• Embossed foil labels
• Tamper resistant labels
• Thermal labels
• And more
• A private labeling company can custom print any
  type of label and include custom text/artwork to
  make them unique for each product.

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• When it comes to custom printing labels, theres
  no better choice than Bay Tech Label. Bay Tech
  Label uses the best quality products to create
  unique, custom designed labels for customers
  across a wide range of industries. Learn more at
  www.baytechlabel.com.

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1. http//www.referenceforbusiness.com/small/Op-Qu/Pr
   ivate-Labeling.html