Avoid Being Everything To Everyone

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www.fitnessprofessionalonline.com
Avoid Being Everything To Everyone By Rhonda Catt
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1. Big box gyms are everywhere. They made their mark
   in the fitness industry and paved the way for
   many successful business model practices.

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Membership freezes Why is this an acceptable
practice in fitness services? Car loans, mortgage
payments, satellite and phone services are not
frozen during a month you feel you wont use
them. Why is the fitness industry any different?
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Big box gym Orientations 
Big box membership fees Cheaper doesnt mean
better! What cheaper means is no service! 
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Listen to your members We make changes all the
time, but based on member input and demand. This
has been one of the biggest reasons our members
love us, because we LISTEN! 
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Why Am I doing this  Do you know why youre in
this industry? And please dont say the money!
Although I do know people that say this or my
other favorite because I like to workout. 
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Signup Fees
 It comes down to nothing but an income stream
for the business. What does it show a potential
member? That they need to fork out a signup fee
that gets them nothing. Use the signup fee FOR
something that can benefit the member if you feel
the need to use them. 
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 Money back guarantee This is a NO BRAINER!
Offer all new members a 30 day month back
guarantee that will expire after the first 30
days. This is another way to allow the buyer to
feel comfortable with the sale. They know they
wont be at a loss of money if they decide they
dont like it. Remember, fitness is a hard sell
for many people! We need to make it as easy and
stress free as possible!
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