Build a relationship after free video conferencing

1
Build a relationship after free video
conferencing
2
Webinars are not just a means to an end. When
used correctly they can mark the beginning of a
beautiful relationship between a client
(potential or existing) and a company. The real
work begins at the end of a webinar companies
must ensure that they keep the experience alive
and find ways to continue and sustain engagement
with the client and audience base that they found
with the webinar. The crux of hosting any
webinar is to create and nurture relationships.
Webinars help capturing the attention of
potential customers and ensuring a long term
relationship with them. With every webinar you
conduct, you become wiser and better which helps
nurture and develop this relationship to its full
potential.
3
(No Transcript)
4
Consequently, it is important to know your
audience well. Analyzing feedback from every
participant, responding to them in time and
making necessary changes will go a long way
towards creating effective video conferencing
content. Customers love it when their suggestions
are noted and adequate effort is made to
incorporate appropriate changes to ensure they
have a pleasant experience. To ensure that this
goal is met, is important to study and analyze
exit surveys. Questions asked during or after a
webinar have proven to be good indicators of what
the participants thought about your webinar.
Participants with good and positive reviews are
the key here. It is advisable to follow up with
these individuals as there is a chance they may
enter into a long term business relationship with
you.
5
(No Transcript)
6
When conducting a webinar there are times when
you conduct a variety of polls to keep your
audience engaged. The use of polls is not
restricted to just audience engagement and a
thorough analysis of data earned will give you
more than a peek into consumer behavior and
trends. Polls are also a great way to gain
insight into the perceptions, views and
understanding of the participants on various
issues. This information will help you
communicate with your audience after the free
conference call or webinar has come to an end.
This will help foster a long term relationship
with them. It is not possible to answer every
question that arises during a webinar. However,
you can consider delighting your audience and
reaching out to them after the webinar through
different mediums to make sure their queries are
answered. It is also important to follow up with
individuals who had their questions answered in
case they seek more information on any particular
aspect of the presentation. Make sure that any
doubts or questions that arose during the free
video conferencing session are answered and
addressed, after all long term relationships are
built on a strong foundation of honest and open
communication.