SEO Mistakes You Must Avoid

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SEO Mistakes You Must Avoid
Straight Up Marketing
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Developing a SEO (Search engine optimisation)
technique is not a new thing for businesses, but
quite a few still have the basic principles wrong
and eventually pay a price in this highly
competitive digital world. Simultaneously,
Search engine optimisation needs to evolve
continuously. Google, for instance, lately
adopted consumer behaviour and altered its
algorithms to prefer mobile-friendly sites in its
rankings. So for anyone eager to avoid pitfalls,
listed below are some common SEO mistakes made by
businesses
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• Neglecting Mobile Users
• With Google offering mobile distinct algorithms
  to track and watch mobile friendly site
  performance, enterprises need to be serious about
  mobile consumers just like they are about
  desktop consumers.
• Inefficient Web Design
• An uneven and cluttered website design gives
  small worth to vital categories and landing web
  pages and stops people to navigate easily on the
  website. Having a site audit can help to beat
  this blunders, which more than 80 of companies
  make on their websites.

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• Inadequate SEO objective setting
• Countless Web optimisation businesses established
  poor targets for Web optimisation depending on
  simplistic metrics like Rankings. A great Search
  engine optimisation marketing campaign will
  probably be categorised into quarterly segments,
  with aims established every single quarter.
• Duplicating Meta tags on all Web Pages
• A lot of databases-driven sites have copied Meta
  such as title tags and descriptions because of
  lousy CMS (content management system) setup. By
  using in plug-in or acquiring customised formats
  for dynamic database-driven pages this issue can
  be resolved.

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• Site migration without informing Google
• When URL locations alter, 301 redirects should be
  placed to be sure users are able to reach at
  desired places inside the site. When a website is
  moved to a brand new domain, you must notify
  Google utilising the "change of address" tool
  available in the Google Search Console, so index
  can be updated.
• Not integrating Google Webmaster Tools
• Numerous web design and development teams spend
  several hours producing excellent functionality
  for websites but sadly forget to combine the
  Search Console tag. Without this Google will not
  be able notify webmasters about issues related to
  the site.

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• Neglecting Sitemaps
• Updating a site sitemap has numerous advantages.
  It offer easy navigation and improved visibility
  by engines like Google for indexing the site, but
  In addition it gives the chance to inform engines
  about any modifications on website.

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Thank You
Straight Up Marketing