Impact On Beer Market Upcoming years

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Beer Asia-Pacific Market Research Report, 2014 -
2020
(Type, Mode of action, Crop Type and Geography) -
Size, Share, Global Trends, Company Profiles,
Demand, Insights, Analysis, Research, Report,
Opportunities, Segmentation and Forecast, 2013 -
2020
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Published on Oct 2014
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Report Overview
Beer is one of the most popular alcoholic drinks
consumed in the Asia - Pacific region. It is one
of the oldest beverages in the world prepared by
the fermentation of grains. The brewing process
of beer requires basic ingredients, such as
malted cereal grains, hops, water and yeast,
which are fermented over a long period. A wide
range of beers is available in the market with,
each one having its own characteristic tastes and
flavors. These include lagers, stouts and
porters, ales, and seasonal specialties. The Asia
- Pacific beer market has witnessed a significant
growth due to increase in demand from countries
such as India and China. A considerable increase
in the consumption of beer has been observed in
India due to its growing youth population with
preference for beer. Changing lifestyles and
consumer preferences have considerably boosted
the adoption of beer in the Asia - Pacific
region. Furthermore, a significant rise in the
number of working class individuals and increase
in disposable incomes of the people in this
region have favored the adoption of premium and
high quality beers. However, heavy taxation,
increasing health consciousness and availability
of substitute drinks are the key factors
hindering the growth of the Asia - Pacific beer
market. The prominent players have adopted
various strategies in the market in order to
acquire bigger market share. The key development
strategies include product launches, partnerships
and collaborations. For instance, Asahi Group
entered into a partnership with Asia Brewery Inc.
(ABC), a Philippine - based company, to
distribute Asahis super dry and premium category
beer in the Philippine region.  The company
launched the Asahi beer to target the regions
premium beer segment growth. Read Complete
Report _at_ http//www.researchbeam.com/beer-market
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Report Overview
China Resources Enterprise Ltd (CRE), a major
provider of beverages has taken a decision to
focus on the brewing segment, especially the Snow
beer, which is the largest selling beer in the
Chinese market. SABMiller India launched a
stronger version of Miller High Life in India,
with the brand name Miller Ace. The new variant,
Miller Ace, comes with a stronger taste and a
higher alcohol content. With the launch of this
product, the company aims to cater to the growing
demand of quality premium beer in India. The key
players dominating this market include Tsingtao
Brewery, Anheuser - Busch InBev, Heineken N.V.,
Beijing Yanjing Brewery, SABMiller Plc, Kirin
Holdings Co Ltd, Carlsberg Group, United
Breweries Group (UB Group), China resources
Enterprise and Asahi Breweries Ltd. The Asia -
Pacific beer market is segmented based on type,
packaging, production, category of beers
according to pricing and countries. On the basis
of types, the beer market is segmented into
strong and light beers. From the packaging
perspective, the market is segmented into canned
beer, bottled beer and draught beer. From the
perspective of price, the market is categorized
into premium, super premium and normal beer. The
production segment of beer is categorized into
macro breweries and microbreweries. The
microbrewery segment comprises a range of craft
beer brands. Established companies, viz.
Tsingtao, Kirin Holdings, Heineken and Carlsberg
serve the macro brewery segment. This report
provides an in - depth analysis of the beer
market across China, Japan, India, Australia and
rest of Asia Pacific region.    Enquire _at_
http//www.researchbeam.com/beer-market/enquire-ab
out-report
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Report Overview

• KEY BENEFITS
• A thorough analysis of the current and future
  trends of the Asia - Pacific Beer market has been
  provided to elucidate the imminent investment
  pockets in this region
• The report provides information on key drivers,
  restraints and opportunities along with impact
  analysis
• Porters five forces model illustrates the
  potency of the buyers and suppliers participating
  in the market
• Quantitative analysis of the current market and
  estimations during the period of 20142020 have
  been provided to highlight the financial
  appetency of the market
• The report provides a detailed analysis of the
  Asia - Pacific beer market based on types of
  beers, types of packaging, category of beers,
  production types and countries to enable
  stakeholders take appropriate investment
  decisions
• Value chain analysis in the report provides a
  clear understanding on the roles of stakeholders
  involved in the value chain

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Report Overview

• KEY MARKET SEGMENTSThe Asia - Pacific beer
  market segmentation is illustrated below
• Asia - Pacific Beer Market - By Type
• Strong Beer
• Light Beer
• Asia - Pacific Beer Market - By Production
• Macro brewery
• Micro brewery
• Asia - Pacific Beer Market - By Category
• Premium
• Super premium
• Normal
• Asia - Pacific Beer Market - By Packaging
• Canned
• Bottled
• Draught

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Report Overview

• Asia - Pacific Beer Market - By Country
• China
• Japan
• India
• Australia
• Rest of Asia Pacific
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• KEY PLAYERS
• Heineken N.V.
• Anheuser - Busch InBev
• Carlsberg Group
• SABMiller Plc
• Kirin Holdings Co Ltd.
• China resources Enterprise
• Asahi Breweries Ltd.
• United Breweries Group (UB Group)
• Tsingtao Brewery
• Beijing Yanjing Brewery

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Table of Contents

• CHAPTER 1    INTRODUCTION
• CHAPTER 2    MARKET OVERVIEW    
• CHAPTER 3    Asia-Pacific BEER MARKET BY PRODUCT
  TYPE    
• CHAPTER 4    Asia-Pacific BEER MARKET BY
  PRODUCTION    
• CHAPTER 5    Asia-Pacific BEER MARKET BY
  CATEGORY    
• CHAPTER 6    Asia-Pacific BEER MARKET BY
  PACKAGING    
• CHAPTER 7    Asia-Pacific BEER MARKET BY
  COUNTRY    
• CHAPTER 8    COMPANY PROFILE    

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