Get Added Mileage From Your Existing Media

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• Get Added Mileage From Your Existing Media
• If you've got content, make the most of it
• If you're like most online marketers you're
  producing a great deal of audio and video
  content. And you've likely wondered if you're
  getting maximum mileage from that content. The
  fact is, if you aren't providing transcripts of
  your video and audio content you are missing out
  on some key opportunities. While media
  consumption is on the rise, consumers still place
  a high value on the written word. You may find
  that hiring an audio or video transcription
  service can be an easy and inexpensive way to add
  instant value to your existing content.
• Sweet Attraction for Search Engines
• One of the most obvious benefits of availing
  yourself of to an online transcription service is
  the search engine optimization factor. When
  transcripts are created for all the audio and
  video

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content you've already created to market yourself
and showcase your expertise you'll be able to
capitalize on the entirety of your content rather
than limiting yourself to the few chosen keywords
that can typically be utilized with audio-visual
content. If you utilize transcripts for a podcast
or interview, you'll not only appeal to those
customers who prefer to read rather than listen
or watch, you'll also be providing the search
engines with what is likely to be keyword rich
copy to discover. Nearly Instant Upscaling If
you've been creating content for sale, such as
webinars, adding transcripts to your offer can be
very profitable. It takes very little effort to
add a bit of polish and branding, for an instant
product of high customer value. Many customers
desperately want the information you're sharing
but can never find a quiet time or place to
listen or watch. Giving another option increases
your market to those customers. You can choose to
deliver the transcriptions as a bonus to your
existing customers, sell it as a separate product
or take advantage of the higher perceived value
to increase the price of your product and
transform it into a premium package. Endless
Ways to Re-purpose Once you have the
transcription, there's an endless variety of ways
to re-purpose and profit from it. Transcriptions
can easily be turned into e-books to be
self-published or formatted to be sold on Kindle.
The latter provides for increased visibility and
an additional income stream. Another option is to
break up the transcription into article sized
pieces. These can be utilized on blogs or on
social media outlets, such as posts on Linked In.

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Outsource and Profit Of course, knowing the
benefits of transcription hardly gets the job
done. It hardly makes sense to acquire the skills
or equipment in-house. Whether you're a
solopreneur or have a staff, the hours it can
take to become proficient in quick transcription
could much better be spent elsewhere. So
outsourcing is a natural choice for this
situation. However, caution should be taken when
hiring out for your transcription needs.
Transcription is somewhat of a specialty, so you
can't hire just any virtual assistant for this
task. Which is where services like
www.anytranscription.com are recommended, an
agency specializing in transcription is much more
likely to get your transcriptions prepared
correctly and in a timely manner for you to
maximize your profits. It does little good for
your bottom line if the transcription is not done
quickly and correctly.