content marketing plan UAE

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Killer
Web Content Cheats
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How Users Read Web Pages
Internet users read very differently online than
on paper

• They dont normally read from top to bottom or
  even from word to word.

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Usually users only read about
20 to 28
of a web page

• Quite often web users feel an urgency to skim the
  page more out of impatience

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As Writers, We dont Want People to Read
Once youve leant to read you stop doing it and
instead you recognise the word rather than read it

• Then you recognise the shape of the word
• This speeds up comprehension and speed of reading
• We want readers to recognise the shape of the
  word and understand

Its a lot faster
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• They look across the top, then down the side,
  reading further across when they find what they
  need.

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Web-user eye-tracking studies show that people
tend to read a webpage in an
Shape Pattern
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What this means is - put the most important
information first

• At Just Copy we talk a lot about front-loading
  sub-headings, titles and bullet points

For example, say SALE GOODS HERE not THE
FOLLOWING ITEMS ARE ON SALE
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Easy To Read Online Content
essential tips
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Short Sentences
People with varying english abilities who do not
have english as a first language cant fully
understand A sentence if its too long
8 or 9
words is a comfortable limit for them

• But by using common words we can help all users
  understand sentences of around 25 words.

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Capital Letters are Harder to Read
13 to 18
Capital letters are reputed to be
harder for users to read
so try to avoid them
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Common Words
2,500 to 5,000
At first a learner of English, be it child or
adult, will use
COMMON WORDS

• Competent English users still find these common
  words easier to recognise and understand than
  words theyve learned since.
• This allows people to read much faster.

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Use Short Words instead of Long Words
When you use a longer word (8 or 9 letters),
users are more likely to skip shorter words (3, 4
or 5 letters) that follow it

• So if you use longer, more complicated words,
  readers will skip more.

Keep it simple
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Reading Behaviour
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Your brain can drop up to
of the text and still understand

• You dont need to read every word to understand
  what is written.
• People also dont read one word at a time
• They bounce around - especially online.
• They anticipate words and fill them in.

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