E-Commerce

1
E-COMMERCE

• FOR PROFIT AND FOR NON PROFIT SOCIAL NETWORKS
  REVIEW

2
WHAT IS A SOCIAL NETWORK?

• Online space created for people with common need
  to interact
• Portals /social networks allow us to
• Move close together virtually
• Portals have been added social network like
  features
• Community sites have added portal-like features
  such as
• Allowing us to Search from the website
• Displaying the current news about the site
  /community
• Enabling E-commerce services and transaction

3
For profit social sites-face book

• They account for over 90 networking activities
• Facebook percentage of is over 50 of all other
  networks.
• it has a unique audience size for business
  audience
• advertising revenue
• U.S. social network site revenues for Facebook
  were 3.08 billion

4
Top 10 Social Network Sites, 2011 members
population
SOURCES Based on data from eMarketer, 2010
Hitwise, 2010.
5
How they make money

• Social networks are making money through
  advertising audiences
• The impact of the business is realized through
• Marketing and branding
• Facebook fan pages or creating your business
  group or page.
• Companies are also placing advertisements on the
  social media to market their products

6
Differences in business models

• General communities A Youth discussion forum
• They offer opportunities for people to interact
  and discuss on various topics for non profit
• They get revenues from selling ad space on their
  pages or videos placement for profit making
• Practice networks-Facebook
• They have focused discussion , add knowledge of a
  share practice and also give help to various
  charities for non profit.
• For profit rely on advertising.
• For non profit rely on user donations

7
Differences cont.-non profit making

• Common Interest-based networks mostly non
  -profit
• They have discussion groups that share an
  interest on a specific subject.
• They are mostly advertising and member donations
  supported.
• For profit making
• They charge variedly on the advertisements and
  encourage transactions on their websites
• They are more in to encouraging sales in their
  sites

8
 How is the for-profit company using
community-building technologies as a customer
relations management tool?

• Face book uses the social aspect of the site as a
  customer relations management tool by being user
  friendly and easy to use website.
• Through its high member capacity, it has the best
  audience and advertising on the site can be a
  very efficient advertising media

9
The offerings on each site

• Face book has vast offers for a client to
  advertise depending on estimated capacity of the
  client . For example to place an advert for your
  individual company may be less than a limited
  liability company
• The youth network has got no pricing offers but
  charges a small fee for placing any advertisement
  be it individual or limited liability

10
references

• www.facebook.com
• Brown, J .S. Duguid, P.(2000.) The Social Life
  of Information Harvard Business School Press.
• Leebaert, D.(1998). The Future of the Electronic
  Marketplace .MIT.