Master the Art of Local SEO

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Master the Art of Local SEO
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• E-commerce today is seeing a rise in the number
  of searchers looking into local businesses.

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Master the Art of Local SEO

• This is why its crucial to master the art of
  local SEO if you wish your business to gain edge
  over your competitors.
• This will also allow you to be easily located by
  people, especially in the case of mobile
  searchers currently in your area of operations. 
• But what is local SEO and how does its processes
  differ from SEO that target rankings globally?

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What is Local SEO?

• Local SEO or local search engine optimization is
  the process of optimizing your site so you can
  gain higher local search rankings.
• It  is the optimization process for the local
  results in various search engines.
• This type of search engine optimization is
  crucial for those with brick and mortar stores or
  businesses that have a local presence.

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Evaluate Current Status

• There is an age old question in goal setting that
  many still end up overlooking and sad to say, has
  been a common reason for failure.
• What do you need so you can go where you want to
  go? Know where you are now! See the current
  status of your online presence. Evaluate your
  current status. Knowing this will guide you to
  your next step and help you set attainable goals.

• Attainable in the sense that you will be able to
  see current resources that you can utilize.
• Have you reached a standard that will allow you
  to skip some steps?
• This is very important so you can focus your
  attention on steps that matter, those that can
  actually bring you closer to your goal.

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Set Your Goals

• The next step is to set your goals or targets.
  What do you really want to achieve in terms of
  search engine ranking and whats the timeframe
  youre giving yourself to achieve it. Is it 6
  months or longer?
• Then figure out at which position you would
  like to be in the search results. What keywords
  are you targeting and among those, define which
  would become your priorities.
• It is as well important to determine the
  type of competition that you have in your
  industry.

• A lot of businesses getting an SEO service to
  help them rank in various search engines think
  that it can be done overnight. This is far from
  the truth.
• SEO takes time especially with the latest Google
  Algorithms that focuses on quality content and
  user experience.
• It is important to think about SEO and local SEO
  as an investment that matures over time and not a
  quick get rich scheme that may be gone tomorrow.

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Own the Local Listing

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• Claim ownership of your listing. This will
  allow you to control what is being published and
  prevent competitors from tampering your data, one
  which usually happens especially in highly
  competitive niches.
• You can start with Google then go on to other
  avenues like Facebook, Foursquare, etc.
• Having ownership of Google and Facebook local
  listings will allow you to advance the process in
  a great way.

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Create Relevant Content

•  "Content is King". Pioneer SEO's say this as if
  they are a broken record. This is as true before
  as it is now.
• Creating regular quality content in your website
  can help boost your site's performance in the
  search engine results page. Keywords found in
  relevant content never go wrong.
•  It is important to think about your user when
  you are creating content and not just focus on
  what search engines want.
• If you put your focus on what your customers
  need, then you will be able to provide solutions
  to their concerns. This will also help you
  establish authority in the industry youre in.

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Quality Content

• Having quality content can help your users
  appreciate your website better compared to your
  competitors that only have a corporate page and
  does not provide good and useful content to its
  customers.
• For more expert advice and insightful tips on
  this area, you can follow sites such as
  Copyblogger. 
• In terms of local SEO, it is important that you
  localize your content as well. Always come from a
  viewpoint of someone in the area that you are in.
  Speak the language of the locals and you
  certainly will have the edge.

• Content has to be relevant with what your website
  is all about.
• It should be helpful and engaging to your
  customers so they will want to share that content
  to their friends and family.
• When you create quality content and it gets
  shared by a number of people, you consequently
  improve your brand awareness and rankings since
  Google has included social signals in the
  Algorithms.

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Generate Reviews

• Whenever you search for a business especially
  through your mobile phone, there is usually a
  certain content that welcomes you upon display of
  the SERPs. Business reviews. 5 stars, 6/10,
  Unsatisfactory and the like.
• Then follows a review of the business. Highly
  rated reviews tend to be the game changer in a
  certain business. It is extremely important that
  youre able to generate high reviews for your
  business.

• This is where great customer relations come
  into play. Of course if you have impeccable
  service to begin with, this is a small problem.
• However, especially for startup businesses,
  type of service still undergoes improvements.
• Customers may see something that can make them
  rate you with 1 star.
• The key is to treat customers the way you want to
  be treated yourself.

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Online Reputation Management

• Keep in mind that everything you show your
  customers, even the smallest gestures, can get to
  social networking sites within minutes. And
  information posted online, proven true or not,
  can easily influence other peoples opinion about
  your business.
• Online reputation management is a complicated
  process to go through but there is always a way
  to do this successfully. For one, being able to
  communicate with customers in a regular basis
  usually does the trick and has always generated
  awesome reviews.

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Monitor Progress

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• This is important since this is where the KPI
  system that you have set-up in the beginning
  comes in handy.
• Check your progress from time to time and see
  what have worked so far and what needs
  improvement. Do this regularly so that you will
  be able to make adjustments before things get too
  late to fix.
• It is important to address concerns that you
  encounter for your website to perform at its best
  and rank high in the search results.

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Advanced Strategies

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• These processes to master local SEO can be done
  even by someone who is just beginning to practice
  this.
• You do not need to have an extensive background
  in order to successfully get the ball rolling in
  web marketing. These are just basic processes.
• As you go through your journey towards your
  goals, you will be able to discover more advanced
  strategies that will take your campaign to even
  greater heights.

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Check this Out!

• Check out this very helpful article about
  marketing your local business Master the Art of
  Local SEO.
• Brought to you by GlobalSEOConsultant.com, one of
  the leading online marketing companies out there.
  
• For more info and tips, check it out
  www.globalseoconsultant.com