Business Benefits Of A Good Logo Design

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Business Benefits of a Good Logo Design
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Introduction

• A logo is a symbol or an icon that represents
  company and enables consumers to recognise it
• It is a visual representation of the brand that
  helps improve brand recall among consumers
• Every business - small or big, needs a logo to
  create and image for their products, services and
  values
• A logo has many advantages for a business must be
  designed with a well thought out strategy

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Helps Communicate The Nature of Business

• A logo defines the nature of a business, its
  products and services
• The color and form of the logo plays a very
  important role in creating a distinct image about
  the brand and its offerings
• The logo also helps in creating product and brand
  categories under an umbrella brand
• A single logo represents an overall brand which
  can be used to
• showcase relevant products and services

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Provides Consumer Confidence

• Logo acts as the first impression for its
  consumers and it has to be perfectly designed
• A good logo creates a positive appeal towards the
  product or services
• Attractive logo means a good product with
  specialized services
• It makes a company differ from its competitors
  and creates a different image in the mind of its
  consumers.
• A good logo is always successful to grab the
  confidence and attention of the consumers which
  creates a bond of trust between a company and its
  consumers

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Consistency

• A logo adds consistency of communication for a
  brand
• A logo is used for all collaterals in brand
  communication and creates a consistent image for
  the brand, in the market
• Consistent communication adds to the trust that
  the consumers have in a brand and improves
  product authentication

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Reinforcing Brand Personality

• A logo is very useful in reinforcing the the
  personality of a brand
• Once the target audience is understood, logo
  reflects the values that connect with the
  audience better

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Some Popular Logos
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Thank You!