Vertexplus-Search Engine Optimization - PowerPoint PPT Presentation

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Vertexplus-Search Engine Optimization

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Our level of integration with new technology and definitive set of resources we have, always made us excel in different segments of product development. – PowerPoint PPT presentation

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Title: Vertexplus-Search Engine Optimization


1
SEARCH ENGINE OPTIMIZATION
2
SEO is all about selecting the right key
phrases, producing written content simply by
directed at individuals key phrases and
optimizing the item so that internet search
engine spiders think its great and status the
item larger from search effects.
WHAT IS Search Engine Optimization ?
3
WEBSITE ANALYSIS
WEBSITE ANALYSIS
  • SITE SATURATION
  • LINK POPULARITY
  • COMPETITION
  • TITLES META TAGS
  • SITE ARCHITECTURE NAVIGATION
  • CONTENT QUANTITY, QUALITY
  • DUPLICATE CONTENT
  • CANONICAL ISSUES
  • SITEMAP
  • EXTERNAL LINKS
  • UNETHICAL PRACTICES / SPAMMING

4
CLIENT REQUIREMENTS
  • Find out whats clients most need
  • Adjust clients expectations
  • Identify and eliminate pain points
  • Encourage clients to communicate
  • Report to clients regularly
  • Reward clients
  • Show expertise to client
  • Use social proof
  • build a real relationship
  • Balance price and value

5
KEYWORD RESEARCH
  • Getting started with a brainstorm list
  • Acknowledging that you need a keyword research
    tool
  • Refining list using suggested keyword phrases
    from an analysis tool
  • Verifying keyword phrase relevance
  • Looking at search volume to determine consumer
    demand
  • Analyzing the competitive space

6
CONTENT WRITING
  • Audience
  • Keywords
  • Word counts
  • Relevance
  • Informative
  • Compelling
  • Well written

7
WEBSITE OPTIMIZATION
  • Make SEO-friendly URLs
  • Open up a PPC account
  • Write for users first
  • Create great, unique content
  • Build links intelligently
  • Use press releases wisely
  • Use social media marketing

8
SEO SUBMISSION
  • Social Networking Sites
  • Blogging
  • Blog Marketing
  • Forum Marketing
  • Search Engine Submission
  • Directory Submission
  • Social Bookmarking
  • Link Baiting
  • Photo Sharing
  • Video Marketing
  • Business Reviews
  • Article Submission
  • Social Shopping Network

9
LINK BUILDING
  • Used by search engines
  • Global Popularity
  • Local/Topic-Specific Popularity
  • Anchor Text
  • Trust Rank
  • Link Neighborhood
  • Freshness
  • Social Sharing

10
REPORTING
  • Project Overview
  • Work Completed
  • Keyword Progress
  • Impact On Traffic
  • Goal Completion / Sales
  • ROI Figures
  • What Happens Next

11
For More Details Contact us-
www.vertexplus.com VertexPlus Softwares Pvt. Ltd.
B-19, 10-B Scheme, GopalPura Road, Jaipur
Rajasthan-302018(INDIA) Contact us 91 141
6622222 91 141-6622202
12
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