Six steps to hosting an amazing webinar

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Six steps to hosting an amazing webinar
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• A perfect webinar refers to an online
  presentation which is delivered to a substantial
  number of people in an interactive manner. At the
  same time, the webinar must offer a significant
  contribution in adding value to the efforts of
  fulfilling organizational objectives. Needless to
  say, for designing and delivering a successful
  webinar, the host needs to adopt a systematic
  approach. Here are six simple steps to hosting
  the perfect webinar.

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Step 1 Decide on the purpose of the webinar

• The primary step is undoubtedly to identify the
  purpose of the webinar and understand in what way
  it would benefit the organization.
• It demands evaluation of the subject selected for
  the webinar and how well it fits in the purpose.
• A webinar with a purpose which would contribute
  very little to the organization surely needs
  reconsideration.

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Step 2 Determine the right audience for the
webinar

• The next step would undoubtedly be recognizing
  the most important target audience for the
  webinar. It involves a survey of all the possible
  market segments and selecting the most profitable
  one.

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Step 3 Attract traffic

• One of the most important steps towards achieving
  the perfect webinar is to attract a considerable
  number of participants who would prove to be
  resourceful for the organization.
• This step involves the employment of various
  marketing techniques like e-mail marketing,
  digital advertisements, cold calling etc. to
  invite participants from among the target
  audience.

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Step 4 Assemble a competent team for hosting the
webinar

• The success of a webinar is never certain without
  a team well-equipped with the knowledge and
  expertise to handle the webinar and manage all
  its technicalities.
• A complete webinar team should consist of an
  eloquent speaker, a technical support and a query
  handler. These roles can be played by the host
  him/herself or different persons might be engaged
  for the same. An important thing the team should
  never forget is that a video conferencing free
  trial is required for a practice session, in
  order to familiarize themselves with all the
  webinar platforms and other digital tools.

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Step 5 Create an engaging presentation

• The next step would be to design a presentation
  with high quality interactive content, replete
  with adequate attention grabbing infographics.
  The presentation should also include tools like
  opinion polls, quizzes and other such engaging
  exercises.

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Step 6 Deliver the presentation

• The final step is to deliver the presentation in
  the right way. The presenter needs to be
  proactive enough to keep the audience glued to
  the screen. The effectiveness of a video
  conferencing free online, undoubtedly depends on
  the way it is presented in real time.

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