5 Must-Haves for an Animated Whiteboard Video to be Effective

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5 Must-Haves for an Animated Whiteboard Video to
be Effective
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Introduction

• The complexity of information has increased like
  never before. Hence, a need for presenting
  complex information in a simpler manner, has
  arised. An animated Whiteboard Video gives an
  opportunity to put across a complex concept in a
  much comprehensible manner than any other static
  presentation technique. This is the very reason
  why Whiteboard Animation has become one of the
  most valuable communication tools in recent times
  and is being widely adopted as a means of
  communication, by several industries including
  healthcare, education and IT.
• Although net has bloated with Whiteboard Videos,
  a lot of them simply lack the convincing capacity
  and dont seem to inspire or effectively educate
  the viewers, thereby defeating the very purpose
  of using an animated Whiteboard Video as a
  communication tool. A lot of times, too much
  information or written content is stuffed into a
  video, making it look like a boring powerpoint
  presentation. Thus, it is important for an
  Animated Whiteboard Video to have a balanced no.
  of creative and technical elements that are well
  synchronized with each other.
• If you want to create an Animated Whiteboard
  Video that effectively fulfills your
  communication purpose(s) and isnt perceived as
  just another Whiteboard Video, here is a list
  of 5 must-haves that would assist you ensuring
  that your video has a decent quality.

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1. A Specific Purpose

• Sometimes, you have too much information that you
  want to give to you audience. That is the time
  when you should remind yourself that the purpose
  of creating a video is to simplify information
  and give it in a condensed manner- only as much
  as is needed. Narrowing down information could be
  tough though. In order to be able to narrow down
  your information, you should first set the
  purpose of your video right. For doing that, you
  could ask yourself questions like - what is the
  one (or two) thing that should be communicated
  through this video or what all points are not all
  that important and could therefore be avoided.
  Once youve set your purpose right, it is easier
  for you to conceptualize on it, in a well defined
  and specific manner.

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Continued..
In case, you really have a lot of information at
hand and all of it is to be communicated, then it
is advisable that you arrange the information
such that it could be given out in a series of
videos, instead of through a single undefined
video. Another thing is, that sometimes the
information is too scattered. If you try to bring
all of it together and put it into a single
video, then it seems to lack a concrete message
and appears absurd. The underlying purpose of
your video should be very clear to you otherwise
you are likely to go in too many directions with
your video communication, eventually reaching
nowhere. Again, setting a specific purpose for
your video would help you eliminate unimportant
information.
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2. A Boomerang Conclusion

• The concluding message (spanning in last 5 to 7
  seconds), should be such that it takes the viewer
  back to the point where the video had started,
  thereby reconnecting the viewer to the
  beginning. This is important because by the time
  the video reaches its end, a lot many things have
  been told about. Owing to the length (especially
  when longer than 3 minutes) of the video, the
  viewer may feel to have lost the track. A
  Boomerang Conclusion i.e. a conclusion that
  brings the viewer back to where the video
  communication had started, reconnects the viewer
  with the main message, thus creating for him a
  mental summary of the entire video. This kind of
  summarization helps solidify your message and
  make it memorable .

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3. An Analogy

• Analogy and Cognition are closely related. When a
  Complex Concept is to be explained using a
  Whiteboard Video, it is a good idea to use a
  fitting analogy (comparison) as a vehicle and
  ride the Complex Concept, over it. Once the
  Complex Concept is explained enough to be well
  understood, the vehicle should be dropped.
  However, one thing that should always be kept in
  mind while writing or presenting an analogy is
  that it should be well-fitting. Otherwise it
  might just backfire!

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4. An Appropriate Video-Scribing Speed

• One of the most important reasons why a good
  quality Whiteboard Video succeeds in leaving a
  memorable impression on the viewers is that it
  builds curiosity, since the images in the video
  appear to be drawn, right in front of viewers
  eyes- thus inducing in him/her, anticipation. In
  order to ensure that the viewer actually pays
  attention till the end of the video, the sketches
  drawn sequentially, should be optimized for their
  speed. If the video scribing is too fast,
  Whiteboard Video appears like any other animated
  video and loses its original curiosity-inducing
  scribing quality. On the other hand, if scribing
  is too slow, the viewer loses interest and is put
  off.
• Therefore, it is important to optimize the speed
  of video scribing, so that it keeps the viewer
  interested till the very end.

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5. Only Drawing. No Image-Dragging Please!
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Experimentation is healthy as long as it enhances
a solution rather than decreases its quality.
When a video is scribed, let it just be scribed.
Avoid mixing-in any other animation techniques.
Including static images in a Whiteboard Video,
only breaks the flow of it, making it appear
patchy. When it is a Whiteboard, it should just
be that. Mix matching other styles of animation
with it, only makes it visually poor and
distracting. Whether you want to make your own
video or wish to hire someone for doing that,
hopefully, these points will assist you in
creating a video that is convincing enough and
has a quality worth appreciating!
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About Author
Swati K. works as the Content Marketing Manager
at Phoeniixx Designs, a New Delhi based Web
Development Marketing Firm that offers services
in Website Designing and Development, Animated
Video Production and Online Marketing. Article
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