Design - The Evolution of “Species" - PowerPoint PPT Presentation

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Design - The Evolution of “Species"

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In everyday life, the idea circulating in Information Technology (IT) is that minimalism is the way forward. – PowerPoint PPT presentation

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Title: Design - The Evolution of “Species"


1
Design - The Evolution of Species"
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Design - The Evolution of Species"
  • In everyday life, the idea circulating in
    Information Technology (IT) is that minimalism is
    the way forward. The notion that the Apple design
    is the ex-libris of Web 2.0 ideas, which converts
    and makes converge the art (here read Design) to
    a weak way and no new ideas. It is impossible to
    have development in minimalism, at least one and
    sustained development. We recall that minimalism
    has lasted for 12 years.

3
Design - The Evolution of Species"
  • Yes ... the design of the devices, mice,
    keyboards, cell phones and iMacs are excellent,
    but they are inanimate, decorative objects. The
    design, as communication, must have movement, for
    without movement there is only art, and without
    moving and dynamic art is just that Art!

4
Design - The Evolution of Species"
  • The design is much more it is the art combined
    with the content. It is this unity that generates
    information, the necessary engine for the part,
    mobile or static, run and transmit the message
    contained in it, or just the information you want
    to convey.

5
Design - The Evolution of Species"
  • Leo Burnett once said, "Image is everything.
    The secret of originality in advertising is not
    the creation of new words and images and
    complicated, but in putting familiar words and
    pictures into new relationships. "

6
Design - The Evolution of Species"
  • The components that make up the information
    design - focus on receiver, analogy, clarity,
    focus, colloquial, opportunity, stability, among
    others, are part of Apple communication, what is
    missing there is only the possibility of
    evolution.

7
Design - The Evolution of Species"
  • If we look at the Apple logo in the past (color)
    and today (no color), easily come to the
    conclusion that the brand reached its climax -
    its evolution over . The transmission of this
    concept for web design and advertising, though
    attractive (besides being as Duracell batteries)
    sank the market in a sort of loop that conditions
    the creativity.

8
Design - The Evolution of Species"
  • Thus, the release is difficult, the way forward
    will have to be hard. However, if we consider
    that the design in the 90s was a kind of kitch,
    with noise, and suddenly there appeared
    minimalism Apple, then we can rest easy.

9
Design - The Evolution of Species"
  • It means that if we move from here to the
    vintage , no one will be shocked, or feel
    offended by your product going to be represented
    by a lady or gentleman dressed in 60s style,
    PHILLIPS style.

10
Design - The Evolution of Species"
  • The design has become"mercenary, the customer
    wants an Apple site - and here it is! It is
    difficult to convince or explain the advantages
    of out of the ordinary, think out of the box, be
    different ... Today is something like if my
    competitors have an Apple site, I want one,
    simple!

11
Design - The Evolution of Species"
  • It would be interesting to see if Oliviero
    Toscani had received the same response from the
    Benetton when he presented his idea to the first
    campaign that shocked the world and then put the
    mark at its peak.

12
Design - The Evolution of Species"
  • The truth is that if you need evolution in
    design. Creativity will always be there, some
    have more than others, but it exists only in
    design, creativity dies without evolution.In
    the End a nice quote for readers
  • "Beauty is like art, is in the eye of the be
    holder."

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Design - The Evolution of Species"
  • Thanks For WatchingPresented by Escape
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