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Title: MKT 571 Week 4 Quiz Latest UOP Assignment

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MKT 571 Week 4 Quiz Latest UOP Assignment

1. Which marketing system is another channel
development in which two or more companies put
together resources to exploit an emerging market
opportunity?
Strategic marketing system
Vertical marketing system
Horizontal marketing system
Conventional marketing system
2. What is the practice that allows companies to
maximize their market share by believing a higher
sales volume will lead to lower unit costs and
higher long-run profit while assuming the market
price is sensitive?
Market-penetration pricing
Sensitive pricing
Target pricing
Market skimming
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3. Which strategy is appropriate when there is
low brand loyalty in a category and brand choice
is made in the store?
Side pull strategy
Push strategy
Pull strategy
Downward strategy
4. What type of deal takes place when the seller
receives some percentage of the payment in cash
and the rest in products?
Barter
Offset
Free trade
Compensation deal
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5. What takes place when dealers purchase some or
all of a product line?
Part-line forcing
Half-line forcing
Forcing by brand
Full-line forcing
6. Which strategy uses the manufacturers
advertising, promotion, and other forms of
communication to persuade consumers?
Pull strategy
Downward strategy
Upward strategy
Push strategy
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7. What type of distribution places the goods or
services in as many outlets as possible?
Selective distribution
Exclusive distribution
Marketing distribution
Intensive distribution
8. When the number of intermediaries are severely
limited, this means an
strategic distribution
marketing distribution
inclusive distribution
exclusive distribution
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9. When companies estimate the demand and costs
associated with alternative prices, they will
choose the price that produces
break-even current profit
negative current profit
maximum current profit
lowest current profit
10. What type of marketing channel consists of an
independent producer, wholesaler(s), and
retailer(s)?
Rectangular marketing system
Conventional marketing system
Horizontal marketing system
Vertical marketing system
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11. What form describes a buyer and seller
directly exchanging goods with no money and no
third party involved?
Sale
Offset
Auction
Barter
12. What mode of entry is it when local and
foreign investors share ownership and control?
Direct investment
Sole proprietor
Foreign investment
Joint venture
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13. When a seller agrees to accept partial
payment of products manufactured with the
supplied equipment it is called
buyback arrangement
free trade agreements
price adaptation
trade agreements
14. What is a simple way to engage in
international marketing?
Cultural attainment
Licensing
Travel abroad
Communications
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15. What type of marketing system includes the
producer, wholesaler(s), and retailer(s) acting
as a unified system?
Triangular marketing system
Horizontal marketing system
Rectangular marketing system
Vertical marketing system
16. Which companies have launched a website
without any previous existence as a firm?
Brick-and-click
Employee-centered companies
Customer-centered companies
Pure-click companies
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17. Which agreements are not necessarily illegal,
but they do violate U. S. law if they tend to
lessen competition substantially?
Tying agreements
Marketing agreements
Promising agreements
Loosening agreements
18. Companies are pursuing which objective when
they start with prices high and slowly drop them
over time?
Market tactics
Market pricing
Focusing on market share
Market skimming
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Exam

19. Which type of distribution relies on some
intermediaries willing to carry a particular
product?
Planned distribution
Marketing distribution
Strategic distribution
Selective distribution
20. What type of system does a firm employ to
decide about the most critical decisions
management faces?
Pulling system
Marketing channel system
Pushing system
Advertising strategic system
21. What is an ultimate form of foreign
involvement?
Direct ownership
Direct investment
Foreign trade
Foreign investment