Twitter Cards Complete Your Rich-Tag Trifecta

1
Twitter Cards Complete Your Rich-Tag Trifecta
2
In previous blogs, weve discussed at some
lengths newer ways of embedding rich meta-text
and functionality into your existing webpages and
Facebook posts. Today, well take a look at
Twitters version of the same idea Twitter
Cards.
Twitter Cards arent as complex to learn and
implement as either of the other two, which fits
a platform which is deliberately non-complicated.
Twitter Cards are limited to six basic types (at
the moment) which makes it easy for even smaller
organizations to get started.
3
How Twitter Cards Enhance Your Basic Tweets
As with Schemas and OpenGraphs, the heart of
Twitter Cards lies in Markup Tags which are added
to the webpage\content youre linking to. They
are very similar to OpenGraph tags and, in some
cases, even accept OpenGraph tagging in lieu of
Twitter-specific tags. This makes it easier to
implement both OpenGraph and Twitter Card tags on
the same piece of content.
4

• These are then matched up to a Tweet, which is
  pre-set to one of six basic content types
• Summary Cards These provide links to web
  content, with a small preview image and
  pre-written summary of the content. This can be
  anything from blog posts to app download pages.
• Summary Cards With Large Images You can embed a
  larger eye-catching picture, but with relatively
  little text accompanying. These are now also
  used when linking to an image gallery, rather
  than the now-depreciated Gallery Card.
• Photo Cards These embed a full-size picture
  which is downscaled on devices and zooms to full
  size with a touch.

5

• App Cards Your Tweet can link directly to the
  Apple App Store or Google Play store for
  immediate download of an app. It can also be set
  up to send desktop browsers to your website, and
  mobile users straight to the appropriate app
  store.
• Player Cards These are arguably the most
  impressive, but also hardest to implement. When
  done properly, they allow live audio/video
  streaming in the Tweet. However, they require
  extensive tagging and testing on your end to
  ensure they work properly on five separate target
  platforms across desktops and mobile devices.
• Product Cards This Twitter Card displays a
  picture, price, and a short summary of a single
  product, with a link to its source. This can be
  used for self-promotion, or for showing off
  products on other sites.

6
The Validation Process Once you have the code
on your site, and have selected the proper
Twitter Card type within Twitter, its time to
Validate. You send the Twitter Card through
Twitters Validator, which checks the code for
errors and then submits them for
whitelisting. This is the downside to Twitter
cards Because Twitter is dedicated to providing
a quality experience -and keeping adult-related
materials off the site- cards linking to external
content have to be individually approved.
Depending solely on workload and content type,
this can be anywhere from a few hours up to three
weeks.
7
Player Cards specifically take longer, since the
material has to be reviewed in full. If you link
to an hour-long podcast, someone has to sit down
and listen to all of it and verify functionality
on the five target platforms. So we cant
recommend Player Cards for time-sensitive
materials. Twitter has a full Player Card
Approval Guide which wed strongly recommend
interested developers read carefully.
Take Your Tweets To The Next Level Twitter
Cards are an excellent way to make your Twitter
feed more engaging, with content specifically
designed to catch the eye.  The ease of
implementation of most types of Cards makes them
a good way to quickly boost response to your
Tweets, with a minimum of extra effort.
8
Thank You
For visiting our Presentation
About TempoCreative
Tempo Creative has been around for over a decade
and we are here to stay. With several hundred
loyal clients of diverse sizes and from different
industries, we proudly claim number one in
Phoenix and Scottsdale for website design and
inbound marketing. Tempo is one of the leading
web design, web development inbound marketing
service providers in Phoenix Scottsdale,
Arizona.
Contact US
Tempo Creative, 8700 E Pinnacle Peak Rd, Ste
105, Scottsdale, Arizona 85255,
USA info_at_tempocreative.com [phone]