The 5 Key Elements of a great Freelancer’s Website

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FREELANCER TIPS

• The 5 Key Elements of a great Freelancers
  Website

More freelancer tips on www.freelancermap.com...
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The 5 Key Elements of a great
Freelancers Website

• Having a personal website as a freelancer has
  many advantages. It can be very cheap, makes you
  easier to find for potential clients and offers
  almost limitless ways to express yourself and
  your work. But there are some essential things
  that you absolutely want to have on your site.
  This article takes a look at the top 5 key
  elements of a great freelancers website.

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1) Clean and to-the-point design

• First impressions matter. Thats true for a
  website as well. Nobody wants to see a cluttered
  design, like a homepage throwing Facebook,
  Twitter and LinkedIn links at the user straight
  away. Your design has to be clear and inviting.
  Furthermore, people need to see what they are
  looking for as quickly as possible. Thats why
  you should include your name, the kind of work
  you do and possibly your city in the header. Your
  potential clients wont want to click themselves
  through five to six tabs in order to find such
  essential information.

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2) Prominently displayed
contact info

• As with the information in the header, your
  contact details should be immediately obvious to
  the visitors of your site. Not way down by the
  legal notice, preferably not in a separate tab as
  well. The best place for your phone and email
  address is the homepage. Email contact forms are
  somewhat uninviting and might turn potential
  clients down. It would be best to include the
  real email address which you use for business and
  even a phone number if possible. Some people
  still prefer calling directly instead of writing
  emails and you do want to keep all options open
  for those interested in your work.

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3) Be personal (why are you passionate about it,
photo etc.)

• As a freelancer you are not just trying to
  advertise some business with your website you
  are advertising yourself. This is a powerful
  marketing tool if used correctly. Unlike big
  firms, you can allow yourself to be personal. Add
  a photograph of yourself smiling it makes people
  feel secure that you are a real, friendly person.
  Tell them how you got into writing/design/coding,
  why you are so passionate about it and what you
  envision for the future. Getting someone
  emotionally involved or interested in your work
  and story will significantly increase your
  chances at getting a job offer.

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4) Samples of your work

• As already mentioned in the introduction, a
  website has a great advantage in comparison to
  other marketing tools or social networks. It
  allows for a virtually limitless amount of
  content, anything that might convince your future
  clients. Including some samples of your work is
  probably the best way to show what you can do and
  just how good youre at it. Having external links
  to a page youve designed or posting something
  youve written always beats talking about it, but
  is not always possible depending on what you do.
  If you cant post your work or feel that you
  still dont have enough content, consider our
  next tip.

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5) References and testimonials

• Getting testimonials or references was never as
  easy as it is today. Professional networks like
  Xing or LinkedIn actually encourage everyone who
  has worked with you to assess the business
  relationship. If you are active on those
  platforms and already have some good words to
  show from your clients, good for you! But dont
  leave them there, post them on your site as well.
  Alternatively, you can always ask a client
  whether they were satisfied with your work after
  a project is complete. Someone looking at your
  site for a new hire will feel reassured by
  testimonials and references.

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