CRM Software, build a relationship

1
The Secret Sauce Of Networking Success
On a page of the daily, I saw Mr. Obama shaking
hands with a young man at the back of a handful
of fans hammering into the president. The young
man seemed to be at a height of euphoria and the
president almost being dragged by his securities
away from the crowd. Pragmatically, there is no
correlation between sales and a presidential
Campaign, but the image made me think of the
essence of successful networking. The American
president has certainly nothing much to do with a
Metal Freak looking young man at his twenties,
but he took the pain to be dragged by his
bodyguards just to shake his hands!
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Approach is the Essence
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What approach to take?   Your approach is the
basics of networking because it is what that
determines how you network. Your aim is not just
to make the sale your aim is to build a
relationship this must be the central theme of
your approach to networking. It is the mindset
most appropriate to formulate a plan of action,
which is the blue print of successful networking.
Adopting this mindset will shape up the
businessperson in you, while focusing only on
short term goals will make you just another
Street-Smart sales man.
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4
Do not Dismiss Anyone as Unimportant
With a holistic approach towards your
responsibility, enlarge your circle of influence.
Consider your clients not by what their position
is, but by who they are. The best way to attain
this is to realize that You do not know much
about them. Therefore, you need to approach every
person who can be contacted. Networking is more
than a point-to-point connection it is a
Relationship Cloud of accumulated information.
Taking with people offers a vantage to reach
other potential buyers on their network, even if
they themselves might not be interested.
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5
Creating Demand
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People need you. But do they know how helpful you
could be to them?   Creating your demand when you
have none is the key to build contextual
relationships. I call it Contextual because
networking is driven by objective else, it would
be just seeking help from friends. Demand is
created by offering something, which is needed by
your counterpart. Therefore, before trying to get
something from the person, try to give him
something that they value. Find out the ways you
can be of help to them, there will be just no way
to deny your proposal. Asking, How can I help
you? before closing any deal results in
surprising outcomes. Successful Networkers offers
more than they receive.
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Attitude Matters a Lot!     Emotional
intelligence plays a major role in any business
relationship. Being emotionally intelligent is
about how much you value your client. Offer
genuine answers to every question of your client
and make transparency your benchmark. This
creates trust, which itself is a feel good
factor. Your attitude and behavior are the
parameters that determine the perceptions about
your personality. Be generous and kind, always
maintaining a persuasive but mild tone. Be more
open, friendly and honest. In a nutshell, to be
successful in networking, one must know how to
grow a relationship and build a self brand
through your business interaction. A sales person
must be such that people just cannot deny what he
or she brings. After all, selling starts from
building successful relationships.
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8
Thank You
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