Tourism Product Development at Skyline College

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Tourism Product Development

• - Aritro Dasgupta

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Tourism Product Development

• Stage 1- Generic development
• Stage 2- Unique features development
• Stage 3- Segmentation based on age
• Stage 4- Segmentation based on income
• Stage 5- Customized products
• Stage 6- Product design

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Essential Requirements in Product Development

• Need gap analysis
• Behavioural trends
• Target segments profiling
• Analyzing supply

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Creating Experience Set

• Spark the imagination
• Engage the senses
• Stimulate the intellect
• Invoke an emotive response
• Enliven the spirit

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Positioning Concepts in Tourism

• Functional positions
• Solve problems
• Provide benefits to customers
• Get favourable perception by investors lenders
• Symbolic positions
• Self-image enhancement
• Ego identification
• Belongingness social meaningfulness

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Positioning Concepts in Tourism

• Affective fulfillment
• Experiential positions
• Provide sensory stimulation
• Provide cognitive stimulation

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Tourism Product Packaging

• A tourism package includes a combination of 2 or
  more products purchased together which gives
  greater advantages than buying the products
  individually
• The items n the package must be similar in nature
  complementary to each other
• Might include services such as transport,
  accommodation, meals, attractions, entertainment,
  entrance fees to attractions, guide services etc.

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Packaging Benefits- Customers

• Convenience
• Greater Economy
• Ease of payment planning
• Low stress

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Packaging Benefits- Service Providers

• Profitability
• Smooth business patterns
• Shared marketing opportunities
• Specialized products
• Target marketing

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Tourism Packaging Factors

• Incentives
• Communication
• Branding
• Pricing

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Branding

• Selection of the positioning strategies
• Theme product development
• Consistent appropriate advertising promotion
• Careful brand guardianship

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Thank You