Digital marketing - intro

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Digital Marketing
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Agenda

• What is Digital Marketing?
• Digital marketing Channels.
• Why choose Digital Marketing?
• Scope of Digital Marketing.
• Who can learn Digital Marketing?
• Job Opportunities.
• Tips to make a career in Digital Marketing.

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What is Digital Marketing?

• The practice of creating awareness and promoting
  a product or a brand online via the internet.
• It is the process of generating and managing
  customers that is carried out through different
  forms of electronic media.
• Includes creating different strategies, marketing
  plans and campaigns for the promotion.

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Key Objective
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Digital marketing Channels.
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Digital Marketing Radar
Sourcehttp//www.lewistrice.wordpress.com/
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Why choose Digital Marketing?

• Increased Internet Users.
• Accessibility availability of product
  information via internet.
• Customer Satisfaction.
• Builds Brand Reputation.
• Generates Revenue.
• Better ROI.
• Better Conversion.
• Cost-Effective.

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Scope of Digital Marketing.

• About 20-25 of the jobs job listings on LinkedIn
  are in the Digital Marketing related.
• Growth of 48 in digital advertising is expected
  by 2016.

Sourcehttp//www.urbanpro.com/
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Who can learn Digital Marketing?

• No specific pre-requisite.
• Basic knowledge of Computer and Internet.
• Basic skills on Microsoft office is an advantage,
  but not necessary.

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Job Opportunities
Sourcehttp//www.indeed.com/
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Sourcehttp//indeed.com/
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Making a Career in Digital Marketing

• It is all about building networks.
• Get notified on recent updates in Digital
  Marketing.
• Micro Study.
• Attend Webinars/Events related to Digital
  Marketing.
• Choose your Specialization.
• Be Business-oriented.

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Thank You!