COMM 470 Week 2 DQ 2

1
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/COMM-470-Week-2-DQ-2COMM 470 Week 2 DQ
2Chapter 4 of Electronic Commerce 2008 discusses
the challenges of customer loyalty in e-commerce.
Loyalty is often thought of in terms of character
and personal relationships, but how does the
increased information flow of the information age
relate to loyalty?
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