Football Tracksuits Are Essential Sportswear Or Fashion Icons - PowerPoint PPT Presentation

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Football Tracksuits Are Essential Sportswear Or Fashion Icons

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Title: Football Tracksuits Are Essential Sportswear Or Fashion Icons


1
Football Tracksuits Are Essential Sportswear Or
Fashion Icons
  • There is no doubt that tracksuits are no longer a
    sports accessory but rather an essential piece of
    kit. When football teams are training they now
    wear a training tracksuit that defines the team
    image and sponsorship, if any. This applies right
    across the sporting spectrum, from team games to
    athletics. At any field and track meeting the
    competitors will all be wearing tracksuits when
    they are not actually competing in an event.

2
  • The same applies to football teams who are more
    often seen in their tracksuits than their
    football kits. We could cross reference this
    against any other sport and the same applies. The
    popularity of tracksuits as essential sports kit
    is unquestionable and they must rate as the most
    desirable piece of sports kit on the market
    bridging all sporting disciplines. As regards
    professional sports teams, especially football
    teams, their tracksuits are also a vehicle for
    branding and sponsorship promotions so are
    treated as respectfully as the kit in terms of
    image promotion and marketing.

3
  • In practical terms track suits provide effective
    clothing for training sessions as they are warm,
    waterproof and aerated. Outside of the sporting
    world there are growing numbers of ordinary
    citizens whose preferential clothing wear are
    tracksuits. For whatever reason people are buying
    tracksuits as general clothing and for many they
    are a fashion statement. The walking fraternity
    who buy tracksuits are less concerned with style
    and design than comfort.

4
  • The one common feature is that they look very
    good and represent excellent value to the
    consumer whatever reason they might have for
    wearing a tracksuit. Tracksuits have become more
    of a fashion icon since celebrities have been
    filmed wearing them socially and not just for
    jogging and exercise activities. Even politicians
    have been photographed wearing tracksuits. This
    all suggests that they have become socially
    acceptable as every day clothing wear and rate
    highly as fashion icons as well as essential
    sports wear.

5
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