The Basics of App Store Optimisation in 2015

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The Basics of App Store Optimisation in 2015
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Basics

• Introduction
• Basic Means
• Keyword Search
• Brainstorm
• Evaluation
• Visuals
• Apps Developed By PixelCrayons
• Reviews and ratings
• Why PixelCrayons

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What is an App Store Optimization (ASO)

• App Store Optimization (ASO) is similar to Search
  Engine Optimization (SEO). SEO is for web content
  whereas ASO is for mobile apps.
• It is the process through which the visibility
  and popularity of an app in an app store is
  increased. As the visibility of an app in the app
  store increases, the number of downloads of that
  app also increases.

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Why How is it done?

• App Store Optimization is done basically to
  divert the traffic to your app.
• In order to achieve that feat, you need to put up
  content that people search in the app store.
• Be it an - app name, app description, app logo or
  the screenshots
• You have to make sure that you put content that
  will project the app to the users and increase
  its popularity.

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Australia Number T 61 2-8015-5687 (1300 - 2300
HRS AEST)
US Number T 1 347-630-9630 (0400 1330 HRS
EST) UK Number T 44 1923-606-162 (0900 1900
HRS GMT)
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Keyword Search

• This method is similar to that employed in SEO.
  Using analytical tools, you have to find out the
  most searched keywords related to your app.
• And then, you have to plant these words
  strategically in the page content in the app
  store, so that the search using those keywords
  will have the most probability of finding your
  app.
• This is the best way to obtain organic and
  natural flow of traffic to your app in the app
  store.

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Brainstorm The Keywords

• First step is to make the list of keywords you
  need to focus. Regardless of whether youre
  marketing a website or agency app, you need to
  get into your users mind.
• What if, you have a little research experience?
  Here are the tips tricks marketers use to think
  up keywords while starting from zero.
• Do some competitive research - Look through your
  competitors, app reviews looking for common
  terms.You can focus on functions and use cases of
  the applications.

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Evaluate Your Keywords

• You need to trim down the list. Obviously you
  dont want to put in your efforts which are not
  performing well. How would you find out that
  which keyword is performing or not?
• a) Relevance Choose the keywords which should
  direct the customers to your app. Dont waste
  your efforts by listing irrelevant keywords just
  because you see them trending.
• b) Competition Level Millions of apps comes with
  the natural competition for some keywords.
  Primary focus should be getting top of the list
  in which you can.
• Suggested Tool Google AdWords Keyword Planner
• c) Traffic Search volume of the keyword should
  be considered while shortlisting the keyword.
• Suggested Tool Google AdWords Keyword Planner

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Visuals
App designed developed by

• Visuals are the main features of your app that
  attract the attention of the users. It is crucial
  that you put up the most appealing images in
  areas such as app logo and screenshots. The first
  two screenshots are the most important ones as
  those will be displayed first in your app,
  putting up a video trailer is another useful way
  of attracting traffic. Make sure that you include
  the most appealing features of your app in the
  most eye-catching manner in the video.

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Apps Developed By PixelCrayons
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Australia Number T 61 2-8015-5687 (1300 - 2300
HRS AEST)
US Number T 1 347-630-9630 (0400 1330 HRS
EST) UK Number T 44 1923-606-162 (0900 1900
HRS GMT)
Continue Reading From Next Slide..
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Reviews Ratings

• Customer Reviews and ratings play an important
  role in directing traffic to your app. In your
  app, add a feature to ask the user to rate and
  review the app every now and then. Ensure that
  the first two reviews that you put in your page
  in the app store is the best reviews that you
  received.

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PixelCrayons and App Store Optimization

• PixelCrayons is an award winning digital agency
  which specializes in web and mobile design and
  development, along with marketing solutions. It
  has all the right tools required to keep the
  traffic flow to your mobile app, up and running.
  PixelCrayons will help your app reach popular
  charts in no time with its efficient and creative
  App Store Optimization techniques. You will most
  definitely be happy with the results you get.

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Contact Details
Australia Number T 61 2-8015-5687 (1300 - 2300
HRS AEST)
US Number T 1 347-630-9630 (0400 1330 HRS
EST) UK Number T 44 1923-606-162 (0900 1900
HRS GMT)

• Reach Us At -
• Facebook https//www.facebook.com/PixelCrayons
• Twitter https//twitter.com/PixelCrayons
• Google https//plus.google.com/Pixelcrayons/pos
  ts
• LinkedIn https//www.linkedin.com/company/pixelcr
  ayons

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Thank You!