How Salespeople Can Find More Success with Purchasing Managers

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How Salespeople Can Find More Success with
Purchasing Managers
http//bellwethercorp.com/
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Our PURCHASING SOFTWARE is designed to make
PURCHASING MANAGERS more effective. Thats why
many of our blog posts focus on sharing tips that
can empower purchasing managers to reduce their
stress and be even better at what they do. While
we generally write with purchasing managers as
our target audience, we thought it would be
interesting to shake things up and write a post
thats targeted at a different audience.
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Specifically, we want to talk to salespeople
about what they can do to find more success with
purchasing managers. Were well aware that
purchasing managers are often perceived as
cutthroat buyers who only care about price. We
also know that salespeople may view some
purchasing managers as an impenetrable fortress.
Although there can be some truth to those
stereotypes, its important for salespeople to
put themselves in the shoes of a purchasing
manager.
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In a typical small to medium business, a
purchasing manager is going to be juggling
numerous tasks every single day. Because
purchasing managers already have so much on their
plate, a salesperson who shows up out of the blue
and starts aggressively pitching is probably
going to be viewed as unwanted distraction.
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If you want to connect with purchasing managers
in a way that will lead to more positive
interactions, heres what you can do as a
salesperson to find success
Start By Building Rapport
Purchasing managers are often under a lot of
pressure from their organizations. In many cases,
whats viewed as unreasonable by salespeople is
simply purchasing managers following whats
expected of them as they make buying decisions.
This is why its important for salespeople to
take the time to build rapport with purchasing
managers. By doing so, they can understand what a
purchasing manager truly needs, and then frame
their pitch in a way that addresses the need.
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Understand the Perception of Price
The reason so many purchasing managers are viewed
as extremely price sensitive is because its
their job to do things that way. Although thats
not something thats going to change anytime
soon, it doesnt have to create an impossible
roadblock. Instead, its something that
salespeople can address by focusing on the value
provided by what theyre selling. By being able
to clearly sell the benefits of a product, a
salesperson can find more success by changing the
perception of price.
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Be Sincere
Just as salespeople often stereotype purchasing
managers as cutthroat buyers, plenty of
purchasing managers stereotype salespeople as
being insincere. The main reason many purchasing
managers feel that way is because theyve had
interactions with salespeople who arent sincere.
So if you want to break that stereotype and build
the type of trust thats needed to close a sale,
its important to find opportunities to show that
you care about what you do and always try to
approach interactions in a genuine way.
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Contact US
If you want to see for yourself the positive
impact that our software can have on purchasing,
be sure to visit the FREE LIVE DEMO page of our
website or try our FREE 30 DAY TRIAL-no credit
card needed.
Purchasing Software for small Mid Market
Purchasing Managers
Business Address
9900 Shelbyville Road, Suite 6B, Louisville, KY
40223, USA
Business Phone [phone]
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