Do you need E-Commerce or Marketplace?

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Do you need E-Commerce or Marketplace?
www.pixelcrayons.com
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Content

• Introduction
• 10 common differences
• Level of investment
• Technological difference
• Inventory catalog
• Scalability
• Customer relationship
• Benefits of marketing
• Breakeven and Cash flows
• Search Navigation
• Tracking metrics
• Sales volume
• Important factors in choosing a web technology
  provider
• How we can help?
• Key Features of our Online Marketplaces Auction
  sites
• What we offer

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(No Transcript)
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Introduction

• In the common sense, we often consider an
  e-commerce store and an online marketplaces the
  same thing. But there are some underlying
  differences that differentiate both of them.

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10 Common Differences

• Level of investment
• Technological difference
• Inventory catalog
• Scalability
• Customer relationship
• Benefits of marketing
• Breakeven and Cash flows
• Search Navigation
• Tracking metrics
• Sales volume
• To read in detail, follow next slides...

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1. The level of investment

• In general, an e-commerce website demands a
  larger investment, as you need to invest
  significantly on products to maintain your
  inventory. With a large stock, you will be in a
  position to offer a great range of offerings to
  your customer.
• On the other hand, you can start a marketplace
  with a low investment where your sellers are
  responsible for the inventory and you just
  provide them with the storefront to carry out the
  business.

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Australia Number T 61 2-8015-5687 (1300 - 2300
HRS AEST)
US Number T 1 347-630-9630 (0400 1330 HRS
EST) UK Number T 44 1923-606-162 (0900 1900
HRS GMT)
Continue Reading From Next Slide..
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2. Technological Difference

• For building an e-commerce website, there are
  different solutions available, which include
  Magento, Shopify, Prestashop and others. But for
  building a marketplace, different technologies
  are required.
• Building a marketplace often requires more
  comprehensive efforts and there are very few
  solutions available on the market. There are
  various plugins/extensions available in the
  market for Magento, Shopify and others which can
  be integrated to make the ecommerce store to
  marketplace.
• You would require experts who can help you in
  online marketplace development and help you in
  integration of extensions as well.

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Example Fresh Fashion Designed Developed By
PixelCrayons.com
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3. Different Inventory Catalog

• In case of an e-commerce website, you may have to
  maintain a large inventory in order to offer your
  customers more choices. Since you own the
  products in your inventory, you may come across
  the issues related to unsold goods and may have
  to throw stock clearance sale to get rid of the
  unsold stock.
• But a marketplace offers you a more flexible
  choice and you can just deactivate the products
  that are not selling for a long time, and you
  never bear a cost to maintain your stock in a
  marketplace.

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Australia Number T 61 2-8015-5687 (1300 - 2300
HRS AEST)
US Number T 1 347-630-9630 (0400 1330 HRS
EST) UK Number T 44 1923-606-162 (0900 1900
HRS GMT)
Continue Reading From Next Slide..
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4. Scalability

• When adjudged on the scale of scalability, a
  marketplace seems to be a more stable model.
  Since the investment level is low and products
  are not owned by you in a marketplace, it has
  less financial risks as compared to a traditional
  e-commerce store.

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5. Customer Relationship

• The success in the online domain lies in building
  your reputation with your customers. In an
  ecommerce business model, you own the products
  and hence can respond to customer queries in a
  speedy manner.
• On the other hand, in a marketplace, your role is
  
• more like a mediator and you rely more on your
  sellers
• to provide information to your customers.

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6. Benefits of Marketing

• A marketplace enjoys more marketing benefits, as
  it indexes a large range of products from a
  particular sector. It allows sellers to market
  their products individually and which adds to the
  promotions of the marketplace itself.
• On the other hand, an e-commerce stores rely on
  Google Adwords and promote specific product
  categories where the competition is crucial among
  different e-commerce players.

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Australia Number T 61 2-8015-5687 (1300 - 2300
HRS AEST)
US Number T 1 347-630-9630 (0400 1330 HRS
EST) UK Number T 44 1923-606-162 (0900 1900
HRS GMT)
Continue Reading From Next Slide..
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7. Break even cash flow

• An e-commerce store generally requires a larger
  setup investment and hence the break even time
  may be quite longer despite a significant cash
  flow.
• But in case of a marketplace, the profit margins
  are higher and the cash generated could be
  invested again to diversify the business.

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8. Search navigation

• In a marketplace, the products are offered by
  multiple vendors and are organized in a catalog.
• While in an e-commerce sites, products are
  arranged based on categories.
• Thus, there is a difference in navigation
  patterns and the search filters are designed
  using different parameters in both the cases.

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9. Tracking metrics

• A marketplace can better track its sales and also
  the performance of the vendors. Thus, it can have
  a better insight to choose the product portfolio
  and enhance its sales.

9. Sales Volume
A marketplace needs to sale a larger volume in
order to earn the same profit margins that an
ecommerce site earns. Since a marketplace has to
handle more number of transactions, it needs to
focus more on the automation.
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Australia Number T 61 2-8015-5687 (1300 - 2300
HRS AEST)
US Number T 1 347-630-9630 (0400 1330 HRS
EST) UK Number T 44 1923-606-162 (0900 1900
HRS GMT)
Continue Reading From Next Slide..
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Important factors in choosing a web technology
provider

• While choosing a technology partner for an
  e-commerce site development, the focus should be
  more on choosing a company that has experience in
  the e-commerce domain.
• From designing a storefront to the shopping cart
  solution, the developing company should have the
  desired expertise.
• One can check the portfolio of the company and
  can get to learn about the e-commerce stores or
  the marketplace developed by it.
• This will give you an idea about their
  capabilities and technological expertise.

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How we can help you?

• PixelCrayons is a best digital agency that has a
  vast experience in the e-commerce and online
  marketplace domain.
• The company has a team of developers who are well
  versed in the new technologies and can build
  multi-vendor sites in affordable budgets.
• We can help you in making online marketplace as
  per your requirement and budgets.

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Key Features of our Online Marketplaces

• Ability for users to quickly and easily list
  their products
• Online Payment Integration with all payment
  gateways
• User friendly administration console which allows
  you to keep track of bids placed, auctions won,
  prices, commission charges, user details etc
• Advanced search filters and functionality
  allowing the customer to specify additional
  criteria when comparing items
• Easy to use product management system
• Instantly generated reports and statistics for
  all your sales
• Reliable, robust and 100 secure system
• Development of customized UI themes
• Dedicated support and maintenance

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What We Offer?

• Dedicated support and maintenance
• Development of customized UI themes
• Reliable, robust and 100 secure system
• Ability for users to quickly and easily list
  their products
• Instantly generated reports and statistics for
  all your sales
• Easy to use product management system
• Online Payment Integration with all payment
  gateways

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Contact Details
Australia Number T 61 2-8015-5687 (1300 - 2300
HRS AEST)
US Number T 1 347-630-9630 (0400 1330 HRS
EST) UK Number T 44 1923-606-162 (0900 1900
HRS GMT)

• Reach Us At -
• Facebook https//www.facebook.com/PixelCrayons
• Twitter https//twitter.com/PixelCrayons
• Google https//plus.google.com/Pixelcrayons/pos
  ts
• LinkedIn https//www.linkedin.com/company/pixelcr
  ayons

www.pixelcrayons.com
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Thank You!