World is going mobile

1
Pecha Kucha on The World is Going Mobile

• by Tara Pradhan

2
Mobile winning the race

• Tablet/Smartphone 51
• Computer/Laptop 49

3
Small business get ready, get mobile

• Research has found more than 40 per cent of small
  businesses do not have websites, yet all
  Canadians, particularly younger adults, are
  increasingly making purchases from mobile
  devices. Canadian small businesses need to get
  online, and they need to be ready to sell on
  mobile.

4
Be young, go mobile

• Mobile devices are taking a more central role in
  e-commerce. According to .CAs tracking research,
  20 per cent of Canadians ages 18-34 have made a
  purchase from a mobile device.

5
Share a photo
6
The battle for the living room
The next 4 slides outline how mobile devices are
waging the battle for the living room
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The battle for the living room (contd)

• Substitution

8
The battle for the living room (contd)

• Source

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The battle for the living room (contd)

• Selection

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The battle for the living room (contd)

• Synchronization

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Mobile takeover

•  

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Canadians go mobile
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Canadians go mobile (contd)
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Canadians go mobile (contd)
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Mobile is growing and fast.

• Source http//catalyst.ca/2015-canadian-smartphon
  e-market/

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Device ownership in Canada

• Source http//catalyst.ca/infographic-2015-canadi
  an-smartphone-market/

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Length of device ownership in Canada

• Source http//catalyst.ca/infographic-2015-canadi
  an-smartphone-market/

18
Top Smartphone Activities

• Source http//catalyst.ca/infographic-2015-canadi
  an-smartphone-market/

19
App Usage

• Source http//catalyst.ca/infographic-2015-canadi
  an-smartphone-market/

20
Biggest App Frustrations

• Source http//catalyst.ca/infographic-2015-canadi
  an-smartphone-market/

21
Most popular messaging platforms

• Source http//catalyst.ca/infographic-2015-canadi
  an-smartphone-market/

22
Bibliography

• Slide 1 http//canadiansinternet.com/canadians-u
  se-mobile-more-than-computers-statistics-tips/
• Slide 2 http//cira.ca/news/e-commerce-going-mob
  ile-20-younger-canadians-have-made-purchases-mobil
  e-devices-according-2015
• Slide 3 http//cira.ca/news/e-commerce-going-mob
  ile-20-younger-canadians-have-made-purchases-mobil
  e-devices-according-2015
• Slide 4 http//cira.ca/news/e-commerce-going-mob
  ile-20-younger-canadians-have-made-purchases-mobil
  e-devices-according-2015
• Slide 5 http//www.businessinsider.com/bii-repor
  t-how-mobile-is-waging-battle-for-multi-screen-liv
  ing-room-2012-12
• Slide 6 http//www.businessinsider.com/bii-repor
  t-how-mobile-is-waging-battle-for-multi-screen-liv
  ing-room-2012-12
• Slide 7 http//www.businessinsider.com/bii-repor
  t-how-mobile-is-waging-battle-for-multi-screen-liv
  ing-room-2012-12
• Slide 8 http//www.businessinsider.com/bii-repor
  t-how-mobile-is-waging-battle-for-multi-screen-liv
  ing-room-2012-12
• Slide 9 http//www.businessinsider.com/bii-repor
  t-how-mobile-is-waging-battle-for-multi-screen-liv
  ing-room-2012-12
• Slide 10 http//canadiansinternet.com/canadian-d
  igital-social-mobile-statistics-global-scale-2014/
  
• Slide 11 http//canadiansinternet.com/canadian-d
  igital-social-mobile-statistics-global-scale-2014/
  
• Slide 12 http//canadiansinternet.com/canadian-d
  igital-social-mobile-statistics-global-scale-2014/
  
• Slide 13 http//canadiansinternet.com/canadian-d
  igital-social-mobile-statistics-global-scale-2014/