Publishing companies

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Publishing companies

• Rachael Lau 12.3

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Time Inc. UK
What types of magazines does Time Inc. UK
produce? They produce magazines from Music to
fashion and sports. They produce specialist
magazines as well such as lifestyle. What
target audiences do these magazines cater
for? Most of the magazine target audiences are
working class adults who are interested in a wide
range of magazine topics.
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Why might Time Inc. UK be an appropriate
publisher for a new music magazine? This
publisher is suitable for new music magazine
because they are popular with a wide variety of
people and has a wide range of topics that allow
the target audience to explore their interests.
They already have a market and expertise to allow
them to have more experience with publishing
music magazines, because of this they are very
appropriate for publishing new music magazines.
What sorts of genres of music types of
magazines might they be likely to publish? They
publish magazines such as Q magazine because
they are a British magazine and they focus on a
wide range of music. Additionally, they already
have knowledge of how to publish music magazines
because they have published NME beforehand,
which makes them more experinced and likely to be
choosen for publishing music magazines.
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Look at the publishing company Bauer. Why might
an alternative publisher like Bauer be more
appropriate? Bauer publishes magazines that
focus on media base subjects such as music, radio
and TV information. This allows the target
audience to find magazines of their interests
easier and allows them to focus on music related
subjects, which would make it more efficient to
publish music magazines using Bauer. In addition,
they have access to different music related
expertise such as journalist and music writers
which allows them to male sure that their
information is up-to-date with the market in
todays society. Which makes them a successful
publishing company as they are knowledgeable and
well known among the industry.