What is mobile recharge platform

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WHAT IS MOBILE RECHARGE PLATFORM
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The telecom sector is characterized by
hyper-competition. For service providers, mobile
recharge platforms have become an irreplaceable
means to sense, shape and control their prepaid
business. Mobile recharge platforms have evolved
as a strong electronic recharge base and a
well-proven prepaid account management solution
for the mobile service providers. It diversifies
the offerings in the prepaid portfolio, making it
easier for the operators to retain their
customers and achieve their growing business
targets. At the same time, a prepaid mobile
recharge platform also benefits the users by
shrinking their go-to-market time. The mobile
recharge platform enables the operators to
automate their operational workflow in pricing,
distribution, sales and inventory. In order to
become more responsive to the new opportunities,
the varied customer demands can be managed in a
predictive manner. For an everyday developing
telecom market, mobile recharge platforms enable
electronic recharge distribution along with an
unprecedented sales channel for VAS offerings.
For the developed telecom markets, a mobile
recharge platform provides the ability of
deploying self-service prepaid recharges. They
give the power to harness the full potential of a
prepaid user account.
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Benefits of Service Providers

• Agility and market responsiveness
• Offering a mobile recharge platform, a service
  provider can take control of multiple
  criticalities of his business. Not only it can
  respond promptly to the market demands but also
  it can improve the customer relationship.
  Possessing various features, it enables to
  manage
• Distribution Network The distribution network
  can be built and scaled rapidly and thus,
  multiple channels can be managed in order to turn
  to the newer markets.
• Products The demands of diversified customers
  can be catered with the introduction of new
  pricing propositions within a short time.
• Inventory The aligning of supply with demand
  becomes easier with robust reporting, which
  enables better management of inventory.
• Commissions and Loyalty In order to improve
  customer retention, performance-based commissions
  and loyalty programs can also be offered.

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Optimized for all scenarios The mobile recharge
platforms are built to deliver value over
multiple scenarios. Be it an assisted electronic
recharge or a self-recharge- the various recharge
platforms deliver a reliable and consistent user
experience. It hands over the full control to the
consumer by offering various self-recharge
options. Automating voucher-based top-ups The
mobile recharge platforms also enhance the
delivery of traditional recharge products. They
allow extending the service reach with various
mechanisms for the management of physical
vouchers. The solution enables the consumer to
have full control over the recharge process at
every step, staying informed about the
performance of the voucher based top up products.
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Solution for the new-age customers For an
enhanced customer centricity, the mobile recharge
platforms provide websites as well as apps for
both retailers and customers. The retailer app
enables the retailers to effectively manage their
business with the intuitive interface for
recharges, electronic voucher management,
transaction reports, stock management and
self-service management. The subscriber app
serves as a one stop solution for airtime
transfer services and recharges.
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Summary
The mobile recharge platforms offer dual
benefits. They help the subscribers offering a
fast and convenient way to top up their account.
At the same time, the mobile service operators
can gain a low-cost, high-engagement channel for
offer delivery and recharge. Thus, the rapidly
changing telecom sector expects significant
advantages relying on this base.
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Thank you

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