Leading Indicators of a Fatter Website – Instart Logic

1
LEADING INDICATORS OF A FATTER WEBSITE
BY AMI BADANI
2
(No Transcript)
3
In my previous post we uncovered the shockingly
similar patterns in growth between human obesity
and web obesity. As mentioned, however, website
obesity is actually quite useful. A question on
many peoples mind is what is causing your
website to get fatter? Weve teased out the top
five reasons that are contributing to website
obesity. 
Reason 1 Content Overload The average page
size has doubled over the last 3 years. Adding
content is an upward moving trend, which is
hurting desktop performance. The same content
pushed to a mobile device will result in even
slower performance.  
4
Reason 2 More High-Resolution Images On
average, the heaviest part of a website is
typically the images. In fact, images now account
for 62 of an average pages total size. With the
number and size of images increasing to allow for
better visual experiences, websites will continue
to expand their waistline. 
Reason 3 Personalization drives higher-value
transactions There is no denying that
dynamically generated personalized content drives
transaction behavior and recommendation engines
are the new normal. In fact, 53 percent of
consumers make higher-value transactions with
retailers who tend to recommend products based on
past browsing history. The tradeoff an increased
dependence on personalized content contributes to
increased web page size. 
5
Reason 4 Responsive Design is Complex With
over 18,700 different Android devices and the
maintenance required to resize websites for
different screens, its no wonder responsive
design is on the top of peoples priority list.
Responsive design allows for flexibility and
lower operating overhead, however, adds page
complexity and weight to your website, leading to
performance problems.
Reason 5 Third Party Code is Increasing The
use of ads, social sharing widgets, analytics and
other third-party code has increased dramatically
over the years. On average, 40 percent of a
websites code is from third parties. This
increase in scripting code is a heavy contributor
to slower page load times.
6
Not going responsive or not personalizing your
website is not a good alternative. Therefore,
slimming down your page is hard. A more viable
option is to focus on improving the performance
of a heavy page with a more intelligent content
delivery network that continuously adapts and
optimizes based on the application behavior. If
you are interested in seeing how your website has
grown over the past year, get in touch
here https//www.instartlogic.com/demo Stay
tuned for the next series of posts on how a
bloated website can impact your business and the
concrete steps to take to reduce your website
weight.
Visit our Blog to learn more