Investing In Social Media Today

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ETF TRADING RESEARCH
Investing In Social Media Today
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• Hi, My name is Corey and Im with ETF Trading
  Research, today were reviewing our recently
  published article

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• Investing In Social Media Today

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• Facebook FB, Instagram, Twitter TWTR, YouTube,
  LinkedIn LNKD Its hard to imagine a world
  without social media. People have become
  accustomed to sharing their lives and exploring
  the world through these internet platforms.

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• And its not just individuals but businesses as
  well. Companies of all shapes ands sizes use
  social media. Facebook and Twitter are essential
  pieces of any marketing plan for companies these
  days.

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• Social networking sites are a great place most of
  the time, but they can change your entire life
  with a single post or tweet.

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• Needless to say, social media has a huge impact
  on society.
• But theres a bigger question for investors

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• Can you make money investing in Social Media
  Today?

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• Not all social media is alike. Some are places
  to engage with friends and family, others are
  built for business networking, others are coupon
  sites, and the list goes on and on.

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• Needless to say, the level of engagement with
  their audience varies quite a bit from one
  company to the next. Whats more, key
  fundamentals such as profit margins, earnings,
  revenue, and growth are very different among
  social media companies.

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• Despite these important differences, theres no
  denying that social media has a growing footprint
  in todays society. And that makes for a
  compelling investment.

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• Here are a few ETFs that allow you to invest in
  social media today.
• Global X Social Media Index ETF SOCL

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• SOCL is an ETF that includes companies from all
  over the world. These companies provide social
  networking, file sharing, and other web-based
  media applications.

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• This ETF specializes in purchasing social media
  stocks shortly after their IPO. SOCL was one of
  the earliest buyers of Facebook.

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• The ETF is currently trading for 18.75. Its up
  5 just this month. SOCL has an expense ratio of
  0.65 and a dividend yield of 0.05. It has
  72.58 million in assets under management.

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• Some of the top holdings in SOCL are LinkedIn,
  Pandora P, Facebook, Groupon GRPN, and Google
  GOOG.
• iShares Global Tech IXN

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• IXN is a true global technology ETF. It covers
  approximately the top 70 of the worlds market
  cap, eliminating most emerging markets exposure.
  It tracks a market-cap-weighted index of SP
  Global 1200 technology stocks.

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• The ETF is currently priced at 95.03 which is up
  5 since last month. IXN has a dividend yield of
  1.16 and a price earnings ratio of 16.08. Its
  expense ratio is .48 and has 846.48 million AUM.

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• Its major holdings include Apple AAPL, Microsoft
  MSFT, Google, Visa V, and Facebook. IXN will
  give you exposure to social media as well as
  other major tech stocks.
• But I have to admit

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• ETFs arent the best way to invest in social
  media today.

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• It pains me to say that as an avid proponent of
  ETFs. And if you buy into the investment thesis
  that most social media stocks will find a way to
  generate quality returns for investors over the

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• long run, then an ETF like SOCL or IXN will work.
  However, I think there will be as many winners as
  losers in social media. The failures will more
  than likely offset the performance of the
  winners.

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• This is one industry that investors are better
  off investing in a few of the best social media
  stocks than buying the entire basket with an ETF.

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