PPC Bid Management Company - PowerPoint PPT Presentation

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PPC Bid Management Company

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Increase branding by driving lots of impressions while staying under a target CPM. Increase site traffic by driving lots of clicks while staying under a target CPC. – PowerPoint PPT presentation

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Title: PPC Bid Management Company


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PPC Bid Management Company
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Bid Management Goals
  • Increase branding by driving lots of impressions
    while staying under a target CPM.
  • Increase site traffic by driving lots of clicks
    while staying under a target CPC.

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Bid Management Goals
  • Increase leads by driving conversions while
    staying below a maximum CPA.
  • Increase sales by driving conversions with a
    positive ROI.

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Bid Management Pitfalls
  • You may find yourself potentially hurting your
    account performance if you dont consider the
    entire conversion path.
  • If your bids are purely based on last-click
    attribution data, you may start to narrow the
    upper portion of your funnel, leading to problems
    down the

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Bid Management Pitfalls
  • Understand the typical delay until a conversion
    happens. You should factor this into your look
    back windows.
  • If your bids are purely based on last-click
    attribution data, you may start to narrow the
    upper portion of your funnel, leading to problems
    down the

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  • USA
  • INDIA
  • 5301 N Federal Hwy
  • Suite 180
  • Boca Raton, FL 33487
  • Phone 1 (561) 409 5666
  • Fax 1 (800) 516 3591
  • Email info_at_waspmobile.com
  • Social Profiles
  • https//www.facebook.com/waspmobile
  • https//twitter.com/waspmobile
  • https//plus.google.com/Waspmobile/posts
  • Plot No. 34B, Lower Cellar,
  • Dwaraka Sinman, HUDA Heights,
  • Near Lotus Pond,
  • Rd No. 12, Banjara Hills,
  • Hyderabad, Telangana 500034

  • Phone 91 96429 94940
  • Email info_at_waspmobile.com

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Thank you!
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