Creating creative banner ads - YourDesignPick

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Best Practices for Designing Effective Banner Ads
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Banner Ads

• Principal forms and the oldest advertising tool
  on the web.
• For many sites, it is the fundamental source of
  revenue.
• Concept is site owners offer space in their
  design for an advertiser to fill with a banner ad
  in return for a fee.
• But like any other form of advertising, the
  success of a given campaign can be easily ruined
  by a bad design.
• Limited space and positioning are the challenges
  faced in design process of a banner.
• With right planning and consideration you can
  create an effective banner.

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Size,Standardization Specification

• If you already know where your ad's going to be
  shown and understand the spacing, half of the
  task is completed.
• If not, its better to limit yourself to the
  IAB-endorsed sizes, which ensures you the best
  compatibility when you find a space.
• The Interactive Advertising Bureau (IAB)
  maintains a variety of standard sizes from large
  (970 x 250px) Billboards to smaller (300 x
  250px).
• Trying to stick to these guidelines you can
  ensure that your ad is technically efficient as
  it will be aesthetically.

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Strong Call To Action(CTA)

• The CTA is the most important element in your
  banner, as it convinces users to interact with it

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• Usually a simple CTA involves having the words
  Click Here, or words like Sign Up Now or
  something similar which urges the viewer to do
  something.
• Many people just see the banners, but they don't
  realizethat they are actually meant to click on
  it to find more.
• All ads online have a link and the purpose is to
  get people to click on the ad and visit the
  advertiser's website.
• Therefore, you need to design a CTA that is
  effective and significant to the visual design of
  your ad.

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Attention Grabbing Content

• Using lots of animations and pictures wont entice
  viewers to click.
• A good ad content is a must to grab your visitors
  attention.
• Try to emphasis the benefits not features of your
  product or service.
• Keep your wording short and concise.
• Tell people how your ad will make their life
  easier.
• Use words like free, proven or secret to
  attract more people.

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Using Animations

• Banners with moving contents attract the visitors
  more than static banners do.
• The whole idea of designing banners is to grab
  the attention of website visitors.
• Although using a lot of animations will increase
  file size and it's annoying to people after a
  while especially when they're trying to read an
  article or tutorial.
• If your banner annoys them they'll most likely
  just leave without clicking on it.

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Design Unity

• Just as a website has a unity between the
  individual pages its made up of, an ad should be
  visually relevant to the site it takes you to.
• Your ad should use similar, ideally identical,
  colors, images and typography so the user's
  partially accustomed to your site before they've
  even visited.
• Eg You wouldn't expect a Coca-Cola ad to be made
  up in Pepsi blue.

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Example of a Perfect Banner
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Responsive Design

• Taking responsive design into account is key to
  future-proofing your ad designs and maximizing
  their impact across a variety of screen sizes and
  devices.
• Designing responsive ads becomes vital as mobile
  traffic is increasing nowadays.
• When you're designing a campaign for a site, or
  sites, that have responsive designs implemented,
  you should offer ads in alternating sizes.
• Take a look at yourdesignpick.com for some ideas
  about how ads can be implemented responsively.

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Why YourDesignPick ?

• YourDesignPick is a trusted global brand in the
  graphic design and web development company.
• We are known for our customer centric approach
  and has given the best solutions for graphic and
  web designing.
• We deliver custom designs for corporate identity,
  advertisements, merchandise, web layouts and
  social media themes.
• We have serviced the industry for 13 years and
  are well recognized for our exceptional services.

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Our Banner Portfolio
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Connect With Us
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