Brand Positioning Strategy

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Brand Positioning Strategy
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Brand Strategy
Brand strategy is the foundation for building a
strong brand. Strategy is addressing the
fundamentals, positioning, purpose,
differentiation and experience. Developing the
brand strategy involves rigor, processes and
evaluation. It is the ability to focus on the
essentials and getting the brand matrix right.
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Brand Positioning Strategy

• Brand positioning refers to target consumers
  reason to buy your
• brand in preference to others. It is ensures that
  all brand activity has a
• common aim is guided, directed and delivered by
  the brands benefits /
• reasons to buy and it focuses at all points of
  contact with the consumer.

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Brand Positioning Strategy

• Every business should have a positioning strategy
  if it wants to survive in the competition. For
  new business owners, positioning is often a
  confusing concept. It actually refers to a
  position in the minds of the prospective
  customers regarding the existence or presence of
  a company. Consequently, they will avail the
  products or services when the need arises.

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Brand Positioning Strategy
The strategy for positioning an organization,
service or product is always in the context of
the category and the environment in which they
operate. Therefore, it is very important to
understand the larger aspects first while delving
deeper into the minds of the audience. This
will give an understanding of the context and the
reason why certain norms, practices, perceptions,
beliefs, etc. shape the way customers consumers
or any other stakeholder views a brand in a
particular manner.
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Brand Positioning Strategy

• Every company has to find out ways through which
  it can acquire an
• advantageous position in the competitive
  marketplace. Hence, a plan
• or a strategy is required that will act as a
  roadmap and look for
• differentiation. This is none other than brand
  positioning strategy.
• At Brand Harvest, we follow a unique model to
  understand not just
• Your brand but we attempt to get a holistic view
  about the opportunity,
• the category, the competition, the society and
  the consumer.

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Thank You
Every business should be aware of its brand
positioning strategy, and it should make efforts
in such a way so as to acquire a unique position
for its brand. For more information visit us
at
http//www.brandharvest.net/brand_strategy.htm