7 Tips for Redesigning Your Product Packaging

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Custom Boxes and Packaging
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• Packaging is more than just something to store
  products in. Great packaging protects its
  contents, catches new customers eyes, and helps
  establish your companys brand image. If youre
  looking for tips for creating the perfect
  packaging for your products, here are 7 steps
  that can help.

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• If youre not sure how big a deal changing your
  product packaging can be, just ask Tropicana. In
  2009, the juice company unveiled a new design for
  their orange juice cartons. Consumers and
  retailers hated the restyled packaging, and the
  effects were devastating. In less than two
  months, sales of Tropicana dropped 20, costing
  the company millions of dollars and forcing them
  to scrap the new design.1

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• There are many reasons why the Tropicana redesign
  failed, but one of the most important is that
  where the old design prominently featured a ripe,
  delicious-looking orange, the new design had only
  a glass of nondescript juice. Customers want to
  know that companies are giving them the best
  product possible, and they look to product
  packaging to tell them whether or not thats what
  theyre getting. If a package design doesnt
  inspire customers, they will look for another one
  that does.

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• Packaging shouldnt be designed to impress
  marketers and employees it should be designed to
  appeal to customers. In order to design packaging
  that does just that, its imperative that your
  business knows exactly what its customer base
  finds appealing about the brand. Listen to what
  your customers have to say about your products,
  and use that to guide the packaging redesign
  process.

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• Does your packaging need minor tweaks that
  eventually lead to a perfected finished product?
  Or is it time to throw everything out and start
  from scratch? Before settling on new product
  package design, decide whether the benefits of a
  fresh start outweigh the costs of potentially
  confusing or alienating customers who are used to
  your current designs.

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• Your product packaging should be as unique as the
  business itself. If your packaging looks like
  its trying to imitate that of your competitors
  or a famous brand, it creates the impression that
  you are trying to ride someone elses coattails
  rather than blazing your own trail. If your
  packaging looks like a knock-off, consumers will
  assume your products are a knock-off, too.

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• If your packaging is too small, it wont stand
  out and can easily get lost among the sea of
  other products available to consumers. But if
  its too big, it will be hard to fit on shelves
  and makes your products more expensive and
  inconvenient to ship. Great packaging is big
  enough to leave an impression, but not so big
  that its unwieldy or looks like its being
  needlessly excessive.

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• Every good product packaging has something about
  it that makes it immediately stand out. It can be
  an impressive logo, or a catchy slogan, or even
  just an attention-grabbing color scheme that
  gives it an immediate aesthetic appeal. This
  WOW factor is often what seals the deal between
  product and customer take the time necessary to
  figure out the perfect way to WOW with your
  product packaging.

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• Looking for custom boxes, cardboard displays, or
  other packaging? The Yebo Groups enthusiastic
  team of packaging experts will help you create
  the perfect custom packaging for all your
  products.
• Learn more at www.customboxesandpackaging.com

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1. http//adage.com/article/news/tropicana-line-s-sal
   es-plunge-20-post-rebranding/135735/