Get back into email marketing

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Get Back Into Email Marketing
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A few years ago, many email marketers left the
commerce to explore social media avenues. Some
made money, but most did not. Lately, we have
been seeing a trend in old clients coming back to
start email marketing again. Unfortunately, most
of them are running into major issues because
email marketing has once again changed. So how
does one get back into email marketing?
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Snowshoe email marketing (using random single
IPs with arbitrary throwaway domains) is
becoming easier to block and/or blacklist because
of the IPv5 deficit and new spam fighter
techniques. Huge block/ranges of IPs are the
only ones not being triggered by snowshoe
antispam programs, so its imperative to invest
in large numbers of IPs and not single ones.
But, unfortunately, its just a quick fix unless
you whitelist them. You will be blacklisted
eventually if youre using your old PMTA and no
feedback loops.
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So what are the steps to get back into email
marketing? You will first need to clean your old
lists through validation and then verification.
Validation will help get rid of spamtraps,
litigators, misspellings, syntax/unicode errors,
complainers, departments and incorrect mx emails.
Verification will remove bounces (hard, transient
or soft), vacation emails, challenge responses,
replies from list servers, feedback reports, mail
block relay, forwarders and false positives.
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Now that you have cleaned your list, you will
need to test the waters with your current email
server. If youre snowshoeing, you will not be
able to get any deliverability worth making money
on, so you will need to split up your lists and
slowly upload them into the popular ESPs. Most
of them will shut you down quickly if you have a
high threshold of complaints so be careful with
uploading. Even though list hygiene companies
removed a lot of complainers, if youre mailing
to a list that is unfamiliar with you or forgot
about you, you will definitely attract abuse.
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If loading the lists slowly into the ESPs
doesnt work, then you will need to contact them
directly. If your list is yours and you generated
it by your own efforts, you should not have any
trouble contacting the large ESPs and
negotiating a good price to get your mail
through. These ESPs have whitelisted IPs and
your open rate will skyrocket if youre using
them, but you cant use just one. You must use
many if not all of them. The perfect setup would
be 50,000 100,000 opens and clicks inside each
ESP. But achieving that setup isnt easy. If
youre dealing with a salesperson at the ESP, you
have to go over their head and meet with the VP.
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Get ready to board a plane and meet with the
executives face to face and describe your
situation. It doesnt hurt to look the part of a
wealthy mailer either. ESPs wont blink unless
you start at 10,000 a month so your campaigns
must be high converters. Its either this way or
have your mail continue to be blocked, or worse,
blacklisted by snowshoeing. Gather a list of all
the top email service providers and their
competitors. Be honest with them. Build a
relationship with all of them. The future of
email marketing will be in their hands.
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Thank You
For visiting our Presentation
About Ehygienics
EHygienics is a professional email list hygiene
company located in beautiful downtown Bend, OR.
Since 2003, eHygienics have been removing
bounces, threats, protestors, litigators and all
other perceivable threats from subscriber and old
databases. eHygienics coveted platforms offer
their clients the ability to self scrub, team
scrub and programmatically connect to several
real time API servers which are used daily by
subscribers worldwide.
Contact US
869 NE Wall Street, Suite 200, Bend, OR 97701,
USA email ehygienics_at_gmail.com Phone
[phone]
http//www.ehygienics.com/