men leather 3

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Leather introduction

• Chronologically the birth of Leather in India
  dates back to 3,000 years B.C. The innate
  strengths, innovative technology and marketing
  strategies have converted the comparative
  advantage of India into a commercial success
  making the country a cynosure of Leather and
  Tanning in the Global Leather Map.

2
Positioning Indian Leather in the Global Market

• 6 2. Positioning Indian Leather in the Global
  Market Indian leather industry today has attained
  well-merited recognition in the international
  market besides occupying a place of pride within
  the domestic market.
• 1)India accounts for 6 of the global market in
  leather goods and 2.78 of the World Import of
  Leather and Leather Products etc.

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Positioning Indian Leather in the Global Market
4
Positioning Indian Leather in the Global Market

• Leather is one of the worlds mostly traded
  commodities. On average, global leather trade is
  estimated to be around 60 billion for a year,
  and is predicted by the industry analysts to grow
  further. Global leather industry is estimated to
  be around 85 billion USD. Developed countries
  such as US are the major consumers of leather
  items, while developing countries constitute a
  major share of manufacturing leather products.

5
Horizontal Spread of the Industry

• Short one call option and long a second call
  option with a more distant expiration is an
  example of a long call calendar spread. The
  strategy most commonly involves calls with the
  same strike (horizontal spread), but can also be
  done with different strikes (diagonal spread

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Positioning Indian Leather in the Global Market
7
West Bengal A Case Study in Tanning

• The century old Tanning Industry in West Bengal
  with 538 Tanneries was the first of its kind in
  the country divided into three important
  clusters, via, Tanagra (267 units), Tillable (223
  units) and Topsail (48 units). Kolkata continued
  to dominate the trade in this industry for a long
  time as the centre of procurement of cow hide and
  goat skin which poured in from different parts of
  the country including Central and North Western
  Region. It was an unorganized industry falling
  under the purview of cottage and small scale
  sector operated by traditional methods handed
  down from generation to generation.

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West Bengal A Case Study in Tanning
9
Indian Leather Industry A SWOT Analysis

• Uniqueness of Leather
• Fashion Choice
• Fine Quality of Skins
• Abundance of Human Resource
• Easily Accessible Raw Material
• Prevalence of Production Chain from Village
  to Fashion
• Versatile Bio-Polymer Collagen
• Policy Support from the Government
• Encouragement by International-Development
  Agencies

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Indian Leather Industry A SWOT Analysis