Infographic: Turning Mobile Browsers into Mobile Shoppers

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INFOGRAPHIC TURNING MOBILE BROWSERS INTO MOBILE
SHOPPERS
BY AMI BADANI
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What gets consumers to shop and keep shopping
on their phones? With the fast-approaching
holiday (shopping) season and consumers
constantly on the go, mobile shopping is more
important than ever. We recently surveyed
roughly 2,000 U.S. consumers between the ages of
21-45 on their attitudes toward mobile shopping.
Our study revealed that the mobile shopping
experience impacts how consumers perceive a brand
and how they purchase from them. To that end,
consumers' experience on a brand's mobile site is
just as important as the quality of its
merchandise. Sites and apps that are clean and
streamlined, with less load times and less pages
to navigate, positively impact consumers online
shopping decisions. Consumers have multi-device
purchasing habits browse on mobile, purchase on
laptop. The need to physically see, touch and
feel an item before purchasing was no longer a
major concern of the consumers we surveyed. In
fact, half of those surveyed told us theyd make
the same purchases on their phone that theyd
make in a brick and mortar shop. Shoppers are
looking for a bargain, and price is a main
deciding factor for almost three quarters of
respondents regardless of whether they purchase
from their mobile or in a physical shop. Another
fun (and possibly unsurprising) fact the most
popular unusual place respondents confessed to
have shopped from using a mobile device? The
bathroom. So when theres a purchasing parity
between mobile and brick and mortar shopping, how
can retailers get consumers to shop more on their
mobiles? By building and sustaining brand
confidence through the mobile experience. 61
percent of our survey respondents said theyd be
deterred from purchasing on a mobile if the site
was too slow to load, and another 58 percent
would be turned off from shopping if the site was
too complicated to navigate. Even more
detrimental to brands with clunky mobile sites
and apps, two-thirds of those surveyed would most
likely lose confidence in a brand if the site was
slow to load or not functioning properly on their
mobile.
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See the infographic below for more info from our
mobile shopping patterns survey.
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Money is being left on the table by not capturing
consumers at the moment of purchase. Mobile
phones provide another avenue for companies to
engage with their customers. In turn, brands can
increase their revenue and their customer base
with rich, engaging and unique mobile
experiences. With speed, security and a sleek,
organized site being the biggest factors of
concern inhibiting consumers from purchasing on
their mobile phones more, its evident companies
must improve these aspects of their mobile
websites and apps in order to elevate the
customer experience and not miss out on added
revenue. Download the Infographic PDF from
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