Internet of Things - The Key to Augment Marketing

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Internet of Things The Key to Augment Marketing

• By SPEC INDIA

Courtesy www.wikimedia.org
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Internet of Things (IoT) An Introduction

• IoT is the magic happening around
• Woven with the Java Embedded technology
• Blending of IoT in our lives is getting stronger
  and deeper
• It has created a digital world of its own, with
  its own members and trying to walk and run with
  us in parallel with its own family
• It will help us monitor environmental activities
  like traffic, pollution, weather etc

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Internet of Things (IoT) An Introduction
(contd.)

• There are varied community of people who are
  going to benefit out of this technological
  revolution
• End users are the ones to enjoy a technically
  superior and simplified lifestyle
• A community which is going to reap benefits and
  surely blossom because of the impact of IoT is
  the MARKETING area
• With its technological wave, IoT is sure to bring
  about positive changes in the way marketing works
  and thereby bring in much better results and
  maximize RoI

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How will IoT Influence Marketing? (contd.)

• Easy integration into advertising media
• Enhanced personalization will lead to better
  results and increased sales
• Well ahead, the marketing people would come to
  know what the end user is looking for and that is
  the crux
• It makes the job much simpler
• Also called Predictive marketing, there are
  certain technologies which are executing the same

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How will IoT Influence Marketing? (contd.)

• Closer rapport with customers
• It will be possible because of availability of
  sales data
• The smart devices possess this and are readily
  available whenever needed
• This definitely helps in altering your marketing
  efforts towards particular customers

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How will IoT Influence Marketing? (contd.)

• Sophisticated marketing
• It is sure to come in, because of IoT
• The physiological and emotional background of the
  customers would be known because of the data
  gathered
• This would help the marketing team market smartly
  for any item.
• Online marketing
• Automation of marketing activities like rates,
  campaigning, advertising and much more is bound
  to make marketing targets reachable and
  achievable.

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How will IoT Influence Marketing? (contd.)

• Usage of a robust CRM tool
• Synchronizing IoT efforts with a robust CRM tool
  will always get you organized customer
  information
• It can be further analysed to obtain maximum
  benefits
• To know ahead in time, what your customer is
  looking for is indeed a boon for a marketing guy
• This will bring down the sales time for a
  particular item, since the marketing guy is
  already aware of what the customer wants and he /
  she simply has to offer the right time at the
  right price and the deal is done.

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Thank You

• SPEC INDIA, your one stop solution provider, is
  all set to demonstrate its capabilities in
  emerging and trending technologies like IoT, M2M,
  Embedded technology.
• Visit www.spec-india.com to request for a Free
  POC to test drive our services