Search engine optimization

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SEARCH ENGINE
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What is a Search Engine?

• Search Engine is a tool that enables users to
  locate information on the World Wide Web.
• Search engines use keywords entered by users to
  find Web sites which contain the information
  sought

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How Search Engine Works?
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Search Engine Process.
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List of Search Engines and their Market Share.
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What are the causes for not getting good results
on Search Engine ?
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Advantages of Search Engine
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Disadvantages of Search Engine
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How to make better use of Search Engine

• Keep it short
• Use Unique Terms When Possible to Retrieve More
  Specific Results
• Use the Directories in Search Tools or Subject
  Directories
• Use More than One Search Tools
• Use the MetaSearch Tools and Natural Language
  Tools to Begin and/or Refine a Search
• Use Quotations or Other Symbols to Specify a
  Phrase

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What is SEO ?
Search engine optimization (SEO) is the process
of affecting the visibility of a website or a web
page in a search engines unpaid results - often
referred to as "natural," "organic," or "earned"
results.
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What is SEO ?
Paid
Organic
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SEO Work
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SEM
Search engine marketing (SEM) is a form of
Internet marketing that involves the promotion of
websites by increasing their visibility in search
engine results pages (SERPs) through optimization
and advertising.
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Features of SEM

• PPC ads appear as sponsored listings
• Companies bid on price they are willing to pay
  per click
• Typically have very good tracking tools and
  statistics
• Ability to control ad text
• Can set budgets and spending limits
• Google AdWords and Overture are the two leaders

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Pros

• Great Long-Term ROI
• High Ceiling and Volumes
• More Exposure, Branding, Awareness

• Quick Setup
• Highly measurable and Quantifiable
• Less Development Resources Needed

Pros
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Cons

• Tough to Quantify
• Lots of work
• Takes a while

Cons

• More Expensive
• Lower Ceiling and Volume Potential
• May be Subject to Ad Blindness

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Thank You !