Top 5 E-Commerce Web Design Trends – 2015

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Top 5 E-Commerce Web Design Trends 2015
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Introduction

• There are lots of new trends that the year 2015
  has brought in, to the E-Commerce industry. These
  trends have benefited e-commerce businesses in a
  big way, adding to the engagement and interest
  level of the websites, for the users.

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Full Screen Images

The latest trend in e-Commerce Web design is the
full screen image.
Catching the users attention is the biggest
challenge in e-Commerce web design. It is
actually the home page where full screen images
are being, used more often.
The full screen image has a strong visual impact
and creates a very good first impression for the
user.
Using large and high resolution images while
putting them up on the full screen is very
important. Once a fullscreen background image has
been chosen, one should ensure that the other
elements on the website are clearly visible. The
placement of these elements should also be such,
that the overall look is appealing to the user.
Creating the right sort of balance in the design
and the elements of the full screen background is
crucial too.

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Flat and Material Design

Material design replicates real world situations
in web design. This sort of technique enhances
the visual appeal and engagement aspect of a
website.
The imagery of elements is created in such a way,
so as to replicate real life elements.
Flat design on the other hand involves the use of
typography and simplified icons for web
communication. The benefit of flat design is that
it really simplifies the experience and usability
for the user.
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Cards
Cards are interesting individual pieces of
content and visual elements put together on a web
page. So, cards do away with the need to have
pages or destinations.
The singular experience that a card kind of
design provides to the user is both, engaging and
simplified.
Cards are one of the most interesting ways to
communicate stories to the user in a short
format.
Pinterest was one of the first platforms on the
web, to introduce cards and this has now become a
huge trend.
Cards are an interesting way to showcase coupons,
products, places and much more.
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Parallax Effect
The parallax scrolling effect for websites, has
started gaining a lot of attention in recent
times. This technique is used for websites to
look very attractive to the user.
Different scrolling speeds of background and
foreground images on a web page can make some
elements to move slower than others. For eg.,
product images on a page can be made to move
slower, so their visibility is higher and the
overall look of the page becomes really
interesting.
The movement of certain visual elements on the
website can be used to attract users attention
on the site and specially for a certain set of
products.
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Ghost Buttons
Ghost buttons are a part of the minimalist design
trends, observed off-late in the ecommerce
industry.
These buttons are basically hollow buttons,
showing just the outline.
Ghost buttons provide a cleaner look to the
website, making it look really modern.
These buttons can be easily created by designers
because of their simple design.
Minimalist, hollow buttons go very well with
large, full screen web page designs, providing a
much needed contrast on these designs.
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About MarkupBox

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