Eminenture’s Strategy of Internet Marketing

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Eminentures Strategy of Internet Marketing
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What Will We Do?

• Initial Review and Analysis
• On Page Optimization
• Off Page Optimization
• Content Marketing
• Social Media Optimization
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Email Marketing
• Reporting and Analysis

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1. Initial Review and Analysis

• Number of Keywords/Phrases
• Researching keywords
• Suggesting keywords
• Sending for clients approval
• Considering his/her recommendations
• Finalizing the most accurate keywords

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1. Initial Review and Analysis

• In-depth Site Analysis
• Visiting website
• Report making of its strategy for traffic
• Checking visitors loyalty and crawling
• Analyzing shortcomings, like broken links
• Quality check of the content
• Analyzing targeted keywords
• Need of campaigning or not
• To whom are targeting
• To whom should be targeted

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1. Initial Review and Analysis

• Back Link Analysis
• Total number of links
• Unique domain
• Number of unique domain
• Anchor text usage
• Fresh/incoming links
• Page performance
• Link quality

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1. Initial Review and Analysis

• Competitor Analysis
• keyword research
• Identify top competitors
• Analyze competitors
• Analyze topical authority
• Establish industry averages
• Social media and content audit
• Determine your barrier to entry and strategy

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1. Initial Review and Analysis

• Google Penalty Check
• Google Analytics
• Google Webmaster Tool
• Moz Rank Tracker
• Search Metrics
• Algorithmic penalty
• Check indexing

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1. Initial Review and Analysis

• Duplicate Content Check
• Track down plagiarist
• Get a list of sources
• Percent of matched content
• Check the originality of content
• Automatically monitor content for plagiarism

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2. On Page Optimization

• Title Tag Optimization
• Meta Tag Optimization
• Image ALT Tag Optimization
• Anchor Tag Optimization
• H1/H2 Tag Optimization
• Canonicalization
• Sitemap Generation
• URL Optimization
• Internal Interlinking

• XML Sitemap Generation Generation
• ROBOTS.TXT Implementation
• Website Page Load Optimization Recommendations
• Existing Content Optimization
• Google Analytics Set Up
• Google Webmasters Set Up

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3. Off Page Optimization

• High PR Directory Submission
• Local Listing Optimization
• Social Bookmarking
• Classified Submission
• Image Promotion Submission
• Google Local Page Set-up
• SEO Targeted Blog Comments
• Manual Search Engine Submissions
• Question Answer Submissions
• Business Listing

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4. Content Marketing

• Article Writing Submissions
• Press Release Writing Submission
• Blog Posting
• Guest Blog Posting
• Web 2.0 Profile Creation
• Infographic Creation Distribution
• Video Creation Submission

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5. Social Media Optimization

• Major Social Media A/Cs Set Up
• Facebook Posts
• Twitter Tweets
• Google Plus Posts
• Facebook Genuine Likes
• Youtube Account Set Up
• Video Marketing
• Facebook/ Twitter/ Youtube Design Set Up

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6. Search Engine Optimization (SEO)

• SEO Automation
• Assessing your industry traffic potential
• Identifying keyword opportunities for your sites
• Identifying related relevant terms
• Interlinking sites pages and links
• Getting all key optimization

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7. Search Engine Marketing (SEM)

• PPC
• Campaign Marketing
• Target keywords via PPC ads
• Maximum CPA target
• Setting up Adwords account
• Running campaign with tracking of conversion
• Optimizing campaign settings
• Running re-marketing campaign
• Accessing negative keywords
• Optimizing ad copies landing pages
• Cost per impression

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8. Email Marketing

• Selecting an email provider
• Sending Newsletters
• Preparing streamlined contacts
• Determining the purpose
• Investing in great copy
• Keeping the subject in spotlight
• Setting up tracking
• Testing and Refining

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9. Reporting and Analysis

• Fortnight report generation
• Monthly report generation
• Suggestions to improve
• Tailored solutions
• Search Analytics
• Web Analytics

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OUR SEO PLANS
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Thanks for Watching
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info_at_eminenturetech.com