Inbound Marketing - PowerPoint PPT Presentation

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Title:

Inbound Marketing

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Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel. – PowerPoint PPT presentation

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Transcript and Presenter's Notes

Title: Inbound Marketing


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Inbound Marketing SEO Blog Social Media
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Inbound Marketing
BLOG SEO SOCIALMEDIA

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Rethinking Marketing
  • Outbound Marketing
  • Telemarketing
  • Trade Shows
  • Direct Mail
  • Print ads
  • TV/Radio ads



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Rethinking Marketing
  • Inbound Marketing
  • Telemarketing
  • Trade Shows
  • Direct Mail
  • Print ads
  • TV/Radio ads



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What Regulate Success?
  • Inbound links
  • Fans (Subscriber)

BLOG/ CONTENT
SEO
SOCIAL MEDIA
  • Content
  • Inbound Links
  • Fans (friends)
  • Content


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Exponential Effects
BLOG

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Exponential Effects
  • SEO
  • More Traffic
  • More Links

BLOG

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Exponential Effects
  • Social Media
  • Even More Traffic
  • Even More Links
  • More Content
  • SEO
  • More Traffic
  • More Links

BLOG

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Exponential Effects
  • Social Media
  • Even More Traffic
  • Even More Links
  • More Content
  • SEO
  • More Traffic
  • More Links

BLOG

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What to Publish?
  • Blog
  • Podcast
  • Videos
  • Photos
  • Presentations
  • eBooks
  • News Release

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What to Publish?
  • Blog
  • Podcast
  • Videos
  • Photos
  • Presentations
  • eBooks
  • News Release

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What to Publish?
  • Blog
  • Podcast
  • Videos
  • Photos
  • Presentations
  • eBooks
  • News Release

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What to Publish?
  • Blog
  • Podcast
  • Videos
  • Photos
  • Presentations
  • eBooks
  • News Release

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Where to Publish?
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Exponential Effects
  • Social Media
  • Even More Traffic
  • Even More Links
  • More Content
  • SEO
  • More Traffic
  • More Links

BLOG

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25 of SEO On Page (Visible)
  • Page Title
  • URL
  • H1,H2, H3 tags
  • Page Text
  • Bold

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Article SEO Performance Analysis
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Inbound Link Analysis
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Exponential Effects
  • Social Media
  • Even More Traffic
  • Even More Links
  • More Content
  • SEO
  • More Traffic
  • More Links

BLOG

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Promote Your Content

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RSS Monitoring
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Conclusion A Day of Inbound Marketing
  • 8.00 -8.30 am Check blogs, Facebook and Twitter
  • Add some new Friends
  • Leave some comments
  • 8.30 9.30 am Publish new article on blog
  • Post link on Twitter and Facebook
  • 3.00 3.30 pm Someone appreciate you.
  • Post link on Twitter and Facebook
  • Email friends/employees to explore it.
  • 3.30 4.00 pm Review SEO results
  • Prepare a couple tweaks to on-page SEO

Your Optimized Press Release
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  • Thank YouVisit www.allydigitalmedia.com

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