PEST Analysis – An Effective Tool for Business Analysis

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PEST Analysis An Effective Tool Factors
Affecting business growth. to Analyse
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P Political E Economic S Social T
Technological
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For a business to attain its optimum performance,
it is vital to identify and analyse the various
factors that affect the environment that the
business operates in. PEST analysis is an
effective tool that determines the external
factors affecting business growth.
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Political

• Businesses are bound to be affected, when ever
  the government intervenes in the economy. The
  political factors that have a big impact on
  business are,
• Employment Policies
• Tax Laws
• Trade Restrictions

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Economic

• The micro and macro-economic factors influence
  how you should manage your business. PEST
  analysis is used to determine such economic
  factors including,
• Interest rates
• Exchange rates
• Inflation
• Disposable incomes

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Social
Population trends, dietary considerations,
ethics, media coverage and spending habits are
some of the factors under social considerations
that you need to observe in your business
activity. Technological Technological factors
such as production, distribution and
communication changes can affect the growth of
your business.
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Do you think PEST analysis could help in your
business strategy and marketing efforts? To find
out, visit keynote.co.uk Call 0845 504
0452 E-mail sales_at_keynote.co.uk
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