CGD 218 Slingshot Academy/snaptutorial.com

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 CGD 218 Slingshot Academy snaptutorial
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 CGD 218 Slingshot Academy snaptutorial
CGD 218 Week 1 Assignment Why is Visual Literacy
Important
CGD 218 Entire Course
CGD 218 Week 1 Assignment Why is Visual Literacy
Important CGD 218 Week 1 Journal The Evolution of
Media CGD 218 Week 1 DQ 1 Using Visuals to
Communicate CGD 218 Week 2 Assignment Final
Project - Step Two CGD 218 Week 2 DQ 1
Typography in Business CGD 218 Week 2 DQ 2
Bauhaus Manifesto
Why is Visual Literacy Important   Watch Brian
Kennedys TedTalk Brian Kennedy Visual Literacy
and Why We Need It (http//www.youtube.com/watch?
vOefLEpds5Is), and address the following
questions Compare and contrast Kennedys
definition of visual literacy with the textbooks
definition. Explain how visual literacy can be
considered a universal language. Examine how
visual literacy can impact communication and
global understanding.
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 CGD 218 Slingshot Academy snaptutorial
CGD 218 Week 1 Journal The Evolution of Media
CGD 218 Week 1 DQ 1 Using Visuals to Communicate
Using Visuals to Communicate Regardless of where
you work or what your career is, learning how to
communicate effectively and professionally is
important if you want to succeed. Further,
learning how to successfully utilize visual media
in your communication can dramatically enhance
the effectiveness of your message.
The Evolution of Media   Over the past several
decades, communication media have evolved
significantly. In addition to communicating
messages through books, newspapers, and
magazines, we now have the ability to communicate
through blogs, websites, and social media like
Facebook, Twitter, and YouTube. Now, more than
ever, the average person is capable of creating
and distributing professional-looking visual
communication. This supports what your textbook
identifies as perhaps the most significant
change
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 CGD 218 Slingshot Academy snaptutorial
CGD 218 Week 2 DQ 1 Typography in Business
CGD 218 Week 2 Assignment Final Project - Step Two
Final Project- Step Two   Last week, you
discussed a possible message to communicate in
your final project. For this assignment, you will
develop an outline that clarifies your message
and expands upon it, filling in any gaps that
either your classmates identified in the
discussion forum, or you identified over the past
week.   Your outline should include the following
elements
Typography in Business Oftentimes, we cant avoid
using words to communicate messages. And
sometimes, were even limited with the visuals we
can include. So, how can we make our messages as
clear and aesthetically pleasing as possible?
Incorporating typography can assist us in this
especially in the business setting. Take a look
at the following documents and examine how
strategic use of typography and white space has
affected the second document.
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 CGD 218 Slingshot Academy snaptutorial
CGD 218 Week 3 Assignment Using Photographs from
the Web
CGD 218 Week 2 DQ 2 Bauhaus Manifesto
Bauhaus Manifesto Your textbook describes design
in light of the Bauhaus manifesto.   According to
the Bauhaus Design History (http//designhistory.o
rg/Bauhaus3.html), what was so new about the
Bauhaus modern art school was its attempt to
integrate the artist and the craftsman, to bridge
the gap between art and industry. It goes on to
explain that mass production was the god, and
the machine aesthetic demanded reduction to
essentials, an excision of the sentimental
choices and visual distractions that cluttered
human lives.
Using Photographs from the Web   Today more than
ever, photographs and other visual media are at
our fingertips. Whether its through Google
Images or Flickr, we have endless visual media
available for us to use. Or, do we?   Watch the
video Copyright Basics (http//youtu.be/Uiq42O6rh
W4). Then, in a 2- to 3-page paper, examine the
benefits and challenges associated with having so
many visuals available to us today. Describe the
possible ethical and legal implications of using
these photos, and explain how these issues can be
avoided.
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 CGD 218 Slingshot Academy snaptutorial
CGD 218 Week 3 DQ 2 Motion Pictures
CGD 218 Week 3 DQ 1 Photography and Composition
Photography and Composition When considering
magazines like National Geographic, or social
media like Pinterest, it becomes evident that
photography plays an instrumental role in visual
communication. However, creating an impactful
photograph is not always easy.   Your textbook
explains the importance of design and composition
in successful photography
Motion Pictures Like photographs, motion pictures
are a significant medium for visual
communication.   Watch at least three of the
documentary trailers, below   Documentary
Trailers Food, Inc. (Trailer) (http//www.imdb.com
/title/tt1286537/) Inside Job (Trailer)
(http//www.imdb.com/title/tt1645089/) Marley
(Trailer) (http//www.imdb.com/title/tt1183919/)
Planet Earth (Trailer)
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 CGD 218 Slingshot Academy snaptutorial
CGD 218 Week 4 Assignment Final Project - Step
Three
CGD 218 Week 3 Journal Visual Communication Today
Visual Communication Today   Visual communication
is just about everywhere we look. Reflect on the
visuals youve seen in your daily life over the
past couple weeks, and the messages theyve
communicated (e.g., TV commercials, billboards,
magazine ads, web ads, websites, product
packaging, photographs, etc.). Do any stand out
in your mind? If so, why do you think they were
so effective in getting your attention? Are there
any trends you are noticing specifically in
todays media?  
Final Project- Step Three   You should now have a
strong outline for the message you plan to
communicate in your final project, as well as a
good idea of how you want to incorporate visuals.
This week, locate at least five possible visuals
that you might utilize for your final project
(e.g., photographs, drawings, video clips,
screenshots, etc.), and add them to your existing
project draft. Be sure to reference any visuals
that you did not create. Then, 1-2 pages, explain
why you selected the visuals you did, how they
support your intended message, and what reaction
or results you hope to gain from the use of these
visuals.
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 CGD 218 Slingshot Academy snaptutorial
CGD 218 Week 4 DQ 2 Advertising
CGD 218 Week 4 DQ 1 Brand Identity
Brand Identity As stated in your textbook,
branding is equated with everything from
creative strategy to logotype design. It is said
to exist through sophisticated color palettes,
product packaging and service trademarks. Some
marketers insist that branding is corporate
image. Others align it with cohesive marketing
communications, positioning, slogans or taglines.
Advertising The textbook explains that, although
counterintuitive, advertising should not focus on
the product or service being sold, but should
rather focus on the needs and desires of its
target market. It quotes Michael Newman (2003)
stating   Dont tell me about your manure, tell
me about my flowers   View the advertisements,
below. Then, select three and explain if and how
you see the above concept in action.
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 CGD 218 Slingshot Academy snaptutorial
CGD 218 Week 5 DQ 1 Social Media
CGD 218 Week 5 Assignment Final Project Using
Visuals to Communicate a Message
Social Media Social media can have a significant
impact on a companys success (both positive and
negative). What are the pros of social media, and
how do you think they can be harnessed to promote
effective communication? What are the cons, and
how do you think they can be avoided, to prevent
a communication disaster? Identify one example
that illustrates effective use of social media,
and one example that illustrates ineffective use
of social media.  
Final Project Using Visuals to Communicate a
Message Assignment Instructions Visual media can
have significant impact on how effectively a
message is communicated. Appropriate and
strategic visuals can inspire the audience, lend
clarity to a message, and, in general, say things
that words alone cannot.  
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 CGD 218 Slingshot Academy snaptutorial
CGD 218 Week 5 Journal Packaging Visual
Communication
CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy
in Business
Packaging Visual Communication Over the past few
weeks, youve worked to put together a
communication piece through the use of visuals.
Describe the steps you took to get to your
finished communication product, and explain how
these steps were helpful. Finally, describe how
failing to put as much effort into the
preparation stage could be detrimental to the
ultimate communication of your message, and
describe how this concept can be applied to the
messages you communicate in your work
environment.
Reflecting on Visual Literacy in Business Review
the concepts weve covered in the past few weeks
of this course, and list five take-aways.
Explain why the five take-aways are relevant to
you. Then, describe at least one concept that is
either still unclear to you, or one youd like to
explore further.  
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 CGD 218 Slingshot Academy snaptutorial
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