Fiat Event Wins Top Design Award

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Fiat Gallery at Wooster Manhattan Named Best
Pop-up Brand Experience by Event Design Magazine
Full article on http//www.fiat500usa.com/2011/07
/fiat-event-wins-top-design-award.html
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• Fiat Gallery at Wooster has been named best
  Pop-Up brand experience by Event Design Magazine.
  The award is the industrys highest honor, and is
  claimed only by the cream of the crop in the
  world of events, exhibits, and environments.

• A Pop-Up is an event or exhibition that pops-up
  seemingly unannounced, cleverly and quickly
  drawing attention, and then disappears or changes
  into something else. This spontaneity brings with
  it excitement and energy and is entirely keeping
  with Fiat's vibrant character.

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• Fiat Gallery at 18 Wooster was located in the
  famed SoHo art district of Manhattan in a
  converted art gallery. Inside the gallery,
  visitors were treated to elegant Italian design,
  filled with Fiat based art and an inviting
  Italian style lounge and café.

• Look for more fresh, innovative marketing from
  Fiat USA during the coming year. The events Fiat
  puts on must be experienced, so keep an eye out
  for them here and on Fiat USA's Facebook page.

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• The FIAT brands Gallery was named the 2011 Best
  Pop-up Brand Pavilion by Event Design Magazine,
  showcasing the carmakers risk-taking and
  unconventional approach to engaging customers. In
  taking home a Gold Event Design Award, the FIAT
  Gallery beat out numerous high-quality campaigns
  submitted by other brands and agencies from
  across the globe.

• Created with its experiential partners, George P.
  Johnson and Impatto, the FIAT Gallery was
  designed to become a destination for visitors to
  immerse themselves in the FIAT brands Italian
  style and heritage and to experience first-hand
  the new Fiat 500 and Fiat 500 Cabrio.

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• We are honored to be awarded by Event Design
  Magazine, said Laura Soave, Head of FIAT Brand
  North America. As the FIAT brand progressively
  expands its presence in the North American
  market, we will continue to engage current and
  potential customers with highly targeted
  experiential initiatives that are as unique as
  our vehicle and that help to tell the story of
  the brand.

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• Located in the renowned SoHo arts and fashion
  district of Manhattan, the FIAT Gallery served as
  a hub of entertainment and an engaging, relaxing
  way to experience the FIAT brand first-hand. The
  brand converted a well-known gallery space into a
  multi-day, style-driven cultural and
  entertainment center marketed to artists,
  musicians, designers, authors and other
  influential tastemakers and potential customers.
  The exhibition showcased the rich heritage of the
  Fiat 500 through a series of original design
  sketches and the presence of a vintage Fiat 500
  as well as the new Fiat 500 in hatchback and
  cabrio versions. 

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Event details pictures http//www.fiat500usa.co
m/2011/07/fiat-event-wins-top-design-award.html