Helping Non-Profits Improve Their Website Experiences

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HELPING NONPROFITS IMPROVE THEIR WEBSITE
EXPERIENCES
BY CONRAD YU
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(No Transcript)
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When you're a startup, donating money to
charitable organizations and philanthropic causes
can present a challenge even a well-funded
startup must fight for every dollar and stretch
every penny. Even still, we believe we have a
duty to give back to the world, and so the
challenge becomes one of creativity rather than
finance. If giving a significant amount of money
is untenable, we asked ourselves, "what can we do
instead? Nobody delivers websites as fast and
as securely as we do. So, starting on Wednesday,
November 18th Instart Logic will offer its
application delivery platform at no cost to small
501(c)(3) charitable organizations. We want to
help charitable organizations spread the word of
their cause, encourage people to donate, and do
so with a better website experience. In the
e-commerce space, load times are directly
correlated with user engagement and online
purchases. Despite online donations only
accounting for 6.7 of all charitable giving in
2014, that number has been steadily growing and
is projected to grow by 13 this year. While
donating online is different than shopping
online, we believe that a better user experience
will increase the likelihood that a person
chooses to donate online or otherwise and may
even increase their donation amount. Web
performance KPIs such as page load time, start
render, and time to first byte all play an
important role in the operational success of any
website, and its no different for charitable
ones.
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Instart Logic believes that small charitable and
nonprofit organizations should have access to the
same cutting edge technology that corporations
do. Therefore, our charitable services offering
includes unlimited use of our application
delivery platform, which combines machine
learning for performance and security
optimizations with a CDN for delivery, and is
mobile-first. Organizations will also have access
to our 24/7 customer service team, including
e-mail and phone support, again at completely
zero cost. While higher conversion rates for
corporations means more revenue, higher donation
rates for charities may mean one more seat at a
soup kitchen or an extra cot at a shelter. The
difference between a 10-second load time and a
4-second load time may mean one more park ranger
instead of one more park closure. Regardless of
who you are, if your customers have a bad web
experience they are much more likely to abandon
your site. We want to enable small charitable and
nonprofit organizations to give their users the
same fast and secure web experience as out
customers so that donating or volunteering can be
frictionless. In doing so, we hope to make a
difference one small step at a time. Most of all,
we hope to help make someones holiday season at
least 20 better. 501(c)(3) organizations can go
here to get started. Terms and conditions apply.
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